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Engagement Marketing: Winning in the Digital Age – Robin Bordoli

Robin Bordoli, GM of Consumer Marketing for Marketo, discusses how the key to winning in this digital age is through engagement marketing and shares the amazin…Source: www.slideshare.net

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McKinsey Digital Labs Presents Canvas – YouTube

https://www.youtube.com/v/60pkDHqN0iM?fs=1&hl=fr_FR

McKinsey Digital Labs builds applications that let you execute your strategy day-to-day and transform your insights into impact. Our Canvas tool helps you vi…

Source: www.youtube.com

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Gartner Says Advanced Analytics Is a Top Business Priority

Gartner, Inc. today said advanced analytics is a top business priority, fuelled by the need to make advanced analysis accessible to more users and broaden the insight into the business.

Source: www.gartner.com

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Customer Experience Management Defined

I would like to provide my definition of customer experience management. Before I do, I would like to talk about my understanding of the field as I see it. Customer Loyalty is our Ultimate Criterio…

Source: www.tcelab.com

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