We do not see the actual world, but our predictions.

1985-shin2:💅💅👌 on We Heart It.

1985-shin2:

It was almost two years ago that i blogged about peripheral vision for Next Berlin.

“Talking about effectiveness again: a peripheral vision enabled our ancestors to survive (because somehow they also realized that there was a danger coming). It is my sincere belief that following the topic of service design and service management (or attending a conference about these kind of subjects) enables one to survive as a professional, as a person, an organization and as institution”.

Recently some interesting search results indicate that a sharper vision is a result of mental trickery. So, much of what you see in your peripheral vision is essentially visual memory. To validate the concepts, researchers used eye-tracking technology while people sawa series of images in their peripheral vision.

Dr. Arvid Herwig, who co-authored the study, said:

“The experiments show that our perception depends in large measure on stored visual experiences in our memory.

We do not see the actual world, but our predictions.”

Source: http://www.spring.org.uk/2014/10/how-vision-works-why-most-of-what-you-see-looks-sharp-when-really-its-not.php?utm_content=buffer3d54a&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Quote

Engagement Marketing: Winning in the Digital Age – Robin Bordoli

Robin Bordoli, GM of Consumer Marketing for Marketo, discusses how the key to winning in this digital age is through engagement marketing and shares the amazin…Source: www.slideshare.net

See on Scoop.itDesigning design thinking driven operations