At Darden, they’ve studied how design thinking is helping business organizations innovate and improve performance. In doing this research, they have come to believe that this approach has even greater potential for aiding organizations outside of the traditional for-profit world, especially those in government and social sectors, who are tackling even messier problems burdened by bureaucracy, politics and inertia. And so, we are seeking your help with our new research project, Designing for the Greater Good.
In this research, their intention is to identify and study organizations outside the for-profit business sector – in areas like health care, education, the arts, the environment, government policy and social services – who are using design-thinking approaches and methods to create enhanced experiences for those they serve. Darden believes that exploring their stories will allow them to identify and disseminate the practices and opportunities that others can learn from. In doing this, they also want to convene a conversation in which those involved in bringing this new approach to social sectors can find a forum to share challenges and opportunities and provide support and coaching.
Help Them Get Started: If you know of an organization doing interesting work using the tool set of design thinking, please direct Darden to them. And if you’re doing some of this work yourself, tell Dardens about that too. All they need are a few sentences and some contact information to get this important conversation started….
Share your story in this simple online form.
Learn more about Darden’s design thinking initiatives at:
LinkedIn: Darden School Design Thinking Alumni