We all know great design has a critical role to play in building a great brand. But how do we go about making that happen? Three top designers weigh…
We all know great design has a critical role to play in building a great brand. But how do we go about making that happen? I recently had the opportunity to speak to three top designers about that very question: Robert Brunner, founder of the design shop Ammunition and author of Do You Matter: How Great Design Will Make People Love Your Company; Joe Doucet, founder of Joe Doucet Studio and David Hill, vice president of design at Lenovo and author of the Design Matters blog.
Through these conversations, it became clear that the link between design and branding is important, and that having a top design team is to crucial to having a winning brand.
Here’s what I learned
While creating and publishing content may be easy, measuring content marketing is a hard and daunting task. Earlier this year, I asked 24 content marketing experts to name the one most important metric to which they pay attention. The responses were across the board. Clearly, there’s no one way to measure content marketing.
Since there are so many metrics for content marketing, and even more tools used to measure them, I recently created a framework that covers eight types of possible metrics. Keep in mind that not all of these metrics apply to all types of content. The framework is broken down by channel, so you can get specific examples of each metric.
1. Consumption metrics look at the number of readers who consume your content, the