Reading Roberto Verganti’s Having Ideas Versus Having a Vision @The Conversation – Harvard Business Review

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Found at  Having Ideas Versus Having a Vision – The Conversation – Harvard Business Review.

In the past decade, firms have been praised for ideas. Experts have celebrated the power of brainstorming and idea-generation techniques. Eureka light bulbs have populated the covers of many books. Businessmen have been asked to improve their creative attitudes. And 2009 was named the Year of Creativity and Innovation by the European Union.

One consequence of a decade focused on idea generation is ideas are now more easily accessible, which has also made idea generation less of a differentiator in competition than it has traditionally been.

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2 thoughts on “Reading Roberto Verganti’s Having Ideas Versus Having a Vision @The Conversation – Harvard Business Review

  1. Pingback: Reading @Blogging Innovation: Distributed Idea Generation Outperforms Team Brainstorming « Fredzimny's Blog

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