Speed Summary| HBR on Social Media & New Rules of Branding

Found at Speed Summary | HBR on Social Media & New Rules of Branding | Social Commerce Today.

This month’s Harvard Business Review has a spotlight on social media and branding, with astand out article by McKinsey, based on a global study of 20,000 consumers.  In a nutshell, the article argues that many brands are spending their marketing budgets in all the wrong places, based on an outmoded “funnel” marketing model – and proposes an evidence-based alternative.

To be continued at http://socialcommercetoday.com/speed-summary-hbr-on-social-media-new-rules-of-branding/

 

 

 

 

 

 

Photocredit: lanetvelo

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