Welcome To The Era Of Agile Commerce | Forrester Blogs

Ballart Girl (by Luis)

Found at Welcome To The Era Of Agile Commerce | Forrester Blogs.

Multichannel commerce no longer makes sense. As consumers are increasingly connected through a wide array of Internet-connected devices, the traditional multichannel commerce experience is becoming obsolete. Customers no longer interact with companies from a “channel” perspective; instead, they interact throughtouchpoints. These touchpoints include channels such as stores, branches, call centers, and websites, but also emerging interactions such as apps, social media, mobile sites, SMS messages, and interactive advertising — across a wide range of devices such as smartphones, tablets, Internet TVs, cars, and even appliances.

As a result, it is time for organizations to

Read more at Welcome To The Era Of Agile Commerce | Forrester Blog

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