On the Pitfalls of Superstitious Learning – Rita McGrath – Harvard Business Review

Found at On the Pitfalls of Superstitious Learning – Rita McGrath – Harvard Business Review.

In business research, we often build up theories about what works and what doesn’t work based on evidence that’s correlated, but not causal. We pick an outcome — successful performance, say — and incorrectly identifying what caused that outcome. This is a major flaw in our work, as my colleague Phil Rosenzweig has pointed out in his work on the “halo effect.”

Read all at On the Pitfalls of Superstitious Learning – Rita McGrath – Harvard Business Review.

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