I answered the encounter with the other. But the author aligns the perspective in a much broader context. Nice thought to reflect on and act accordingly. Do u use this post for any value creation.
A couple of years back I wrote a speculative blog post at CustomerThink entitled ‘How Customer Co-Creation is the Future of Business’. In many ways my prediction was right, Customer Co-Creation IS the future of business, but not exactly in the way I had imagined.