Four Ways To Spot Markets Ripe For Disruption | Co. Design

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People often say, “Apple doesn’t do consumer research.” This usually precedes an argument against the need for market research of any kind. But the designers at Apple do conduct research–it’s just not the traditional kind found in consumer-behavior textbooks. It’s informal, impromptu, and driven by acute observations of the context in which their products are used. 

Read all (and order the book at) Four Ways To Spot Markets Ripe For Disruption | Co. Design.

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