Social Media In the C-Suite: Listening, Learning and Creating a Strategy from the Top Down

As social media becomes more pervasive in the modern business landscape, creating a strategy for its use can no longer be confined to the tech or marketing side of any operation. In the recently released, Social Media Leadership: How to Get Off the Bench and Into the Game, author Michael F. Lewis, who is chairman and CEO of business services company ILD, offers a guide for managers to understanding and leveraging tools such as LinkedIn, Facebook, Twitter and Groupon.

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