Stop Trying to Delight Your Customers: The Idea in Practice

Wasting money for your customers and your organization, in my opinion. Exceeding is enough. What do u think?

Found at Stop Trying to Delight Your Customers: The Idea in Practice – Matthew Dixon, Lara Ponomareff, and Anastasia Milgramm – Harvard Business Review<

The notion of going above and beyond customer needs is so entrenched in organizations that managers rarely question it. But delighting your customers may be a waste of time and energy. In fact, most customers just want a simple, quick solution to their problem.

Read all at Stop Trying to Delight Your Customers: The Idea in Practice – Matthew Dixon, Lara Ponomareff, and Anastasia Milgramm – Harvard Business Review

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