When ROI Represents the Realization of Influence
Posted by Fred Zimny
Via Scoop.it – Designing design thinking driven operations
If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg] Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English… For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account. Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/
About Fred ZimnyLeadership in service design, service management, marketing and innovation. Contact me via http://nl.linkedin.com/in/fredzimny
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