McKinsey Quarterly’s Top Ten Articles for Q2 2012

Sausage, Tomato, and Arugula Linguine (via fakeginger)

Always worth reading! Even in this quarter of an European financial (or is it leadership) crisis!

Found at Top Ten Articles for Q2 2012.

In case you missed them, see which articles have been most popular with our readers in the second quarter of this year. Read them today and join the conversation.
Demystifying social media 1. MARKETING & SALES
Demystifying social media
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.
The social side of strategy 2. ORGANIZATION
The social side of strategy
Crowdsourcing your strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process. Should you join them?Read all at http://www.mckinseyquarterly.com/newsletters/topten/2012_Q2.htm
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