Transmedia Storytelling, Fan Culture and the Future of Marketing – Knowledge@Wharton

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<p>Found at <a href=Transmedia Storytelling, Fan Culture and the Future of Marketing – Knowledge@Wharton.

The rise of each new medium — print, motion pictures, radio, television — introduces new forms of communication and entertainment. Often, the new medium initially replicates what came before: Many early movies were filmed stage plays, and early television programs were based on their radio antecedents. Eventually, however, each new medium evolves into its own form.

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