The Marketing Agency Blueprint presents 10 rules for building tech-savvy, hybrid agencies that will disrupt and transform the marketing services industry.
Written for agency leaders and professionals—PR, SEO, advertising, content and web—readers are presented with a practical and candid guide to:
- Generate more qualified leads.
- Win clients with set pricing and service packages.
- Secure more long-term retainers.
- Create diverse and recurring revenue streams.
- Develop highly efficient management systems.
- Construct more effective account teams.
- Recruit and retain top talent.
- Deliver greater results and value to clients.
- Increase client loyalty.
About Paul Roetzer
Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, specializing in public relations, content marketing, search marketing and social media. PR 20/20 was the first agency in HubSpot‘s value-added reseller (VAR) program, which now includes more than 250 certified firms.
Prior to launching PR 20/20 in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency.
His book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms.
He is a speaker, writer and advocate for change and innovation within the public relations and marketing industries, and a frequent contributor to the PR 20/20 blog.
In 2010, he was recognized by Smart Business with an Innovation in Business Rising Star.
New school marketing
Some claim that marketing’s of the last 5 years beats the changes of the last 50 years. This book supports the thesis that marketing and pr is indeed changing. With a focus on technology, value driven activities and a sound orientation on measurable results.
A marketeer in the Mad Men era was a talker. Reading this book you have to admit that marketeers have to adhere to the highest professional levels to survive and thrive.
Management of small enterprises too
Roetzer has an opinion about how firms are rewarded by their customers and how customers should evaluate their supplies. Roetzer is an evangelist for tangible, smart services, charging
not the input but the results. Focus on results (outcomes); no longer services delivered/outputs.
New school management
Roetzer’s The Marketing Agency Blueprint inspired me to reconsider some basic thoughts about entrepreneurships, startups and managing small firms. Having a corporation background, i have to admit that some of my beliefs about management and marketing are that wrong (valuation of an agency). Thank god, some of my insights are also supported in the book (have the best talent, data-driven operations).
This book will make you feel uncomfortable and exhausted. Those who have aspirations for leadership in an agency must read this book. Be aware, it has a lot of checklist and to do’s. But be sure you need those to thrive in an era of change.