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Why Design, Not Technology, Inspires the Future

Earlier this year whilst watching the Japanese movie “The Wind Rises”, a line of dialogue jumped out at me.

Source: innovationinsights.wired.com

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How to Design for Real Impact

Know your mission, measure the right thing, and measure it well. Kevin Starr introduces a framework for gauging whether your company is creating meaningful impact (because if it isn’t creating impact…what’s the point?).

Source: unreasonable.is

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The era of data-driven marketing [Infographic]

Analytics produces insights which drive business improvements, though more companies need to provide the staff and resources to make the most of this technology.

Source: econsultancy.com

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Designing Entrepreneurship. PhD Defense Presentation

Design can be an aid in discovering business opportunities, not only in shaping them as products or services. Particularly, service design instruments can help…Source: www.slideshare.net

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Tomorrow’s Leaders Need Diverse Challenges Today

Cynthia D. McCauley, coeditor of Experience-Driven Leader Development , introduces a career development lesson from It’s Not the How or the What but the Who by Claudio Fernández-Aráoz.

Source: www.strategy-business.com

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Your 2014 Digital Marketing Roadmap – Marketing Technology Blog

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 

Source: www.marketingtechblog.com

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Exploring The Elusive ROI of Customer Experience Management

Sustainable CXM ROI requires a well-oiled machine in the people and process categories of CXM investment.

Source: www.insidecxm.com

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Welcome to the battle for disruptive models and technology in hotels

Hotels are sitting at a crossroads of three dimensions that will unquestionably experience significant disruption in the coming years.

Source: www.tnooz.com

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Empathy In Creativity and Design Thinking

A look at how empathy is needed in all domains these days, especially for business innovation and design thinking.

Source: thinkjarcollective.com

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5 Things I Wish I Knew – A Service Design Journey

Keynote presentation delivered October 3, 2013 at Adaptive Path’s Service Experience Conference.Source: www.slideshare.net

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