More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, v…Source: www.slideshare.net
Biography Robert Bau is a heavy-weight strategist and thought leader in service innovation, branding and marketing with almost 20 years’ agency/consultancy experience in shaping customer expectations and experiences in our post-industrial society.
Marketing executives have come a long way according to the latest report from the CMO Council, but they haven’t made it yet. We take a look at what’s working and what still needs to change. Plus… social business.
When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic, unpaid media to keep it afloat. Thus, most of your efforts might be around blogging, Facebook & Twitter posts, video and all other kinds of content marketing.
This comes with 3 main challenges:Being creative on demand.Coming up with topics for your marketing campaigns often.Do so at a volume that makes a difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.
Imagine for a moment you’re in the woods, trying to climb to the top of a nearby mountain — only you’ve lost your way, and you’re not sure where the mountain is. So you get the bright idea: simply walk …
A major dilemma faces a growing number of people – should they really be `employed’ at all, these days? Is self-employment the work direction of the future, and are the collaborative capabilities of the cloud the tools to make it happen?