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Digital Transformation Adoption: A Point-by-Point Update

We did it! Finally, we reached peak of the hype cycle for Digital Transformation. Congratulations, we couldn’t have done it without your help. Thank you! I first wrote, seriously, about it earlier …

Source: estebankolsky.com

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The core of service design

by Harvey Dodgson The objective The objective of service design is to cause consistent service delivery with high levels of designed-in usefulness, usability, desirability, efficiency and effective…

Source: www.service-design-network.org

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Gartner Survey Reveals That 73 Percent of Organizations Have Invested or Plan to Invest in Big Data in the Next Two Years

RT @CIOMagazine: State of “big data” > Many pilot projects. Big focus on customer experience.
— @Gartner_inc http://t.co/BvJGsIj9Sy

Source: www.marketwatch.com

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Why “Infographic Thinking” Is The Future, Not A Fad

Francesco Franchi, a master of information design, describes how “infographic thinking” goes beyond pretty pictures, and creates an entirely…

Source: www.fastcodesign.com

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A Smörgåsbord of Content Marketing Metrics

What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success?

Back in 2012 we published some research on attitudes to measuring content marketing. After surveying 1,300 marketers we found that unique visitors was the main metric used to determine whether content was successful, followed by views, and then time spent on site.

These are perfectly reasonable things to track, and they are meaningful to a point, but most businesses will only invest in things that affect profits and sales. With that in mind, views and visits might not be best thing to focus on.

So what are the best content marketing metrics to track? After all, there’s more to life than visitors and page impressions, right? 

Indeed there is. I thought I’d compile a bunch of the best metrics in a chart, split across four areas.

 

Source: econsultancy.com

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How to Ensure Success in Your Customer’s Journey

You wouldn’t climb the highest mountain without a guide or take up parachuting without an instructor. So why expect your customers to succeed without some guidance?

Source: www.cmswire.com

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Talks at Google: Paul Roberts, “The Impulse Society” – YouTube

https://www.youtube.com/v/2Br-FEOAxTk?fs=1&hl=fr_FR

Journalist Paul Roberts visited Google’s Cambridge, MA office to discuss his book, “The Impulse Society”. In it, he claims that our entire socioeconomic syst…

Source: www.youtube.com

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