The State and Future of Social Business by Jeremiah Owyang

69/366: cold hxrz coffee (by tokyohanna)

The State of Social Business
Trend 1: Corporate Websites Reborn
Trend 2: Social Becomes Automated
Trend 3: To be Heard, You Will Pay
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What’s Klout all about? Have you got Kred? The low-down on digital influence

navy black « MaritsaVia Scoop.itDesigning design thinking driven operations

Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. Brian Solis‘ report for the Altimeter group drills into it to help you understand what’s important . . .

Via www.slideshare.net

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The Corporate Social Media Team Profile | Web Strategy by Jeremiah Owyang

(by josie’s 3rd { sheila })Via Scoop.itServe4impact: designing design driven operations

Excerpted from the article intro: “How are today’s social media teams structured? Ever wonder who’s behind those corporate Twitter and Facebook accounts?   Think there’s more to it than an intern just tweeting haphazardly?   This data, in the below graphic, is compiled from Altimeter’s recent survey to 144 global national corporations with over 1000 employees shows how today’s teams in 2011 are breaking down.   This is the core team that operates the social media program within a corporation, often within corporate communications or a marketing function they will work with other business units.   For very large corporations, they may be fragmented among many business units (the Dandelion model), and this data doesn’t even include agency, consultants, or even research firms who help out.”   Here’s what they have found: http://www.web-strategist.com/blog/2011/12/22/data-composition-of-a-corporate-social-media-team/
Via www.web-strategist.com

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Video Building Your Social Strategy: Prioritizing the Coming Year

Altimeter’s research on social business was featured at Baaarvoice’s customer conference to 600 attendees focused in on the retail, cpg, hospitality, and consumer technology space in Austin Texas a few weeks ag

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Michael Fauscette: Communication and Collaboration in a Social Business World

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<p>Found at <a href=Michael Fauscette: Communication and Collaboration in a Social Business World.

Read the whole story at Michael Fauscette: Communication and Collaboration in a Social Business World.

Credit for bike graph:http://caleyhustle.tumblr.com/

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Program Plan: The Social Media Center of Excellence « Web Strategy

Found at Program Plan: The Social Media Center of Excellence « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.

This is a program deployed by companies trending in the advanced levels of social business maturity. The Social Media Center of Excellence (CoE) is a centralized program that provides resources, training, and strategy to a variety of business units that are deploying social media in order to reduce costs, increase efficiency, and provide standardization. This team is often run by the Corporate Social Strategist, who’s the business stakeholder and program champion. To learn more, read the full research report on this role, and a list of these budding professionals.

 

Common Requirements for the Social Media "Center of Excellence"
The Social Media Center of Excellence has Four Major Duties: Planning, Resources,
Read more at Program Plan: The Social Media Center of Excellence « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.

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The Reason for Direct, Authentic and Genuine Communication in Social Networks: The Rogue Beer Tweet Ends in Donations

Once it was about doing thing goods and doing the good things. Now it is about being good. That simple

Found at ‘The Reason for Direct, Authentic and Genuine Communication in Social Networks: The Rogue Beer Tweet Ends in Donations | Dr Nat News.

First I want to thank everyone who has been nudging me to write. Second, I want to thank Charlene Li, for writing Open Leadership. If you haven’t read it yet, here’s the link.

 

Open Leadership By Charlene Li

In Charlene’s Introduction she talks about the hiring of Wendy Harman in 2006 at the Red Cross as the organization’s first social media manager. She was hired because people were saying not so nice things about the Red Cross‘s response to Katrina and she was supposed to “make it stop.”

To be continued at The Reason for Direct, Authentic and Genuine Communication in Social Networks: The Rogue Beer Tweet Ends in Donations | Dr Nat News

 

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Altimeter’s Disruptive Technology Outlook

 

Photocredit: popacademia

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