Dear [insert Business Name], What’s Your Promise?

Geschwisterliebe

Not only functional but also emotional. And not only business but also as a professional or as a person.

See on Scoop.itDesigning design thinking driven operations

“You say you want to get closer to customers, but your actions are different than your words.

You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people.”

If we are to truly change, we must find purpose. We must uncover the essence of our business and the value it delivers to traditional and connected consumers. We must rethink the spirit of today’s embrace and clearly articulate how transformation is going to improve customer and employee experiences and relationships now and over time.

What’s Your Promise? Your promise to me as your consumer, stakeholder, and partner.

 

An Inspirational Post by Brian Solishttp://bit.ly/w1AGy8 , Read Entire Article Here:  http://bit.ly/LxjGnM

See on www.briansolis.com

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The Fallacy of Information Overload | Brian Solis

See on Scoop.itDesigning design thinking driven operations

As Clay Shirky once observed, “There’s no such thing as information overload — only filter failure.”

My take? “Information overload is a symptom of our desire to not focus on what’s important.” It’s a choice.

Perhaps said another way, information overload is a symptom of our inability to focus on what’s truly important or relevant to who we are as individuals, professionals, and as human beings…”

Read full interesting article here:
http://www.briansolis.com/2012/05/the-fallacy-of-information-overload/

See on www.briansolis.com

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Andrew McAfee’s Enterprise 2.0 and Social Business

Miss Annie: Pastels.And.Dots

Andrew McAfee of the MIT Center for Digital Business explains how new collaborative tools let everyone create and organize information

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What’s Klout all about? Have you got Kred? The low-down on digital influence

navy black « MaritsaVia Scoop.itDesigning design thinking driven operations

Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. Brian Solis‘ report for the Altimeter group drills into it to help you understand what’s important . . .

Via www.slideshare.net

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Investing in Disruptive Technology to Compete for the Future | PandoDaily

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<p>(by kelly.marie)<br /><br />
” />Found at <a href=Investing in Disruptive Technology to Compete for the Future | PandoDaily.

Disruptive technology is the bearer of tremendous opportunity and equally a harbinger of obsolescence. Technology’s impact on society and business is substantial, if not underestimated. 

Read all at Investing in Disruptive Technology to Compete for the Future | PandoDaily.

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FIR Book Review: ROI of Social Media | NevilleHobson.com

Found at FIR Book Review: ROI of Social Media | NevilleHobson.com.

roisocialmediabookThe ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor  Bob LeDrew.

Comment about the book from Altimeter Group Partner  Jeremiah Owyang:

“We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategists are needing to work the various departments within the enterprise and show that the investments in social tactics and tools are a good investment.

Listen at FIR Book Review: ROI of Social Media | NevilleHobson.com.

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