Dear [insert Business Name], What’s Your Promise?


Not only functional but also emotional. And not only business but also as a professional or as a person.

See on Scoop.itDesigning design thinking driven operations

“You say you want to get closer to customers, but your actions are different than your words.

You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people.”

If we are to truly change, we must find purpose. We must uncover the essence of our business and the value it delivers to traditional and connected consumers. We must rethink the spirit of today’s embrace and clearly articulate how transformation is going to improve customer and employee experiences and relationships now and over time.

What’s Your Promise? Your promise to me as your consumer, stakeholder, and partner.


An Inspirational Post by Brian Solis , Read Entire Article Here:

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The Fallacy of Information Overload | Brian Solis

See on Scoop.itDesigning design thinking driven operations

As Clay Shirky once observed, “There’s no such thing as information overload — only filter failure.”

My take? “Information overload is a symptom of our desire to not focus on what’s important.” It’s a choice.

Perhaps said another way, information overload is a symptom of our inability to focus on what’s truly important or relevant to who we are as individuals, professionals, and as human beings…”

Read full interesting article here:

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Andrew McAfee’s Enterprise 2.0 and Social Business

Miss Annie: Pastels.And.Dots

Andrew McAfee of the MIT Center for Digital Business explains how new collaborative tools let everyone create and organize information

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What’s Klout all about? Have you got Kred? The low-down on digital influence

navy black « MaritsaVia Scoop.itDesigning design thinking driven operations

Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. Brian Solis‘ report for the Altimeter group drills into it to help you understand what’s important . . .


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