The Reason for Direct, Authentic and Genuine Communication in Social Networks: The Rogue Beer Tweet Ends in Donations

Once it was about doing thing goods and doing the good things. Now it is about being good. That simple

Found at ‘The Reason for Direct, Authentic and Genuine Communication in Social Networks: The Rogue Beer Tweet Ends in Donations | Dr Nat News.

First I want to thank everyone who has been nudging me to write. Second, I want to thank Charlene Li, for writing Open Leadership. If you haven’t read it yet, here’s the link.

 

Open Leadership By Charlene Li

In Charlene’s Introduction she talks about the hiring of Wendy Harman in 2006 at the Red Cross as the organization’s first social media manager. She was hired because people were saying not so nice things about the Red Cross‘s response to Katrina and she was supposed to “make it stop.”

To be continued at The Reason for Direct, Authentic and Genuine Communication in Social Networks: The Rogue Beer Tweet Ends in Donations | Dr Nat News

 

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Altimeter’s Disruptive Technology Outlook

 

Photocredit: popacademia

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Hot Or Not: The Disruptive Tech Outlook for 2011

how many times have i said this….

Yes, the first weeks of 2011 are gone. Is disruptive tech for u still a trend or are u connecting to it?

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SFH Blog: Leading in an increasingly networked world, personal notes

SFH Blog: Leading in an increasingly networked world, personal notes.

Source: Flickr

There are a lot of books and research studies coming up about leading in the new reality & future. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion by John Hagel & co,Reorganize for Resilience: Putting Customers at the Center of Your Businessby Ranjay Gulati, Open Leadership: How Social Technology Can Transform the Way You Lead by Charlene LiThe Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media by Francois Gossieaux & Ed Moran are a few examples. Thought I would share some of my own thoughts from my experiences, observations, readings & learnings.

Within a traditional organization with hierarchies, many (most?) managers tend to use their positional power to get things done from others rather than influence/motivate/collaborate with them to get the tasks done. Did you just say “What? Collaborate with my subordinates?

To be continued at http://scorpfromhell.blogspot.com/2010/09/leading-in-increasingly-networked-world.html

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Recommended Charlene Li’s Open Leadership – Book review by Eric D. Brown

Charlene Li "Open Leadership" Book L...
Image by thekenyeung via Flickr

Found at Open Leadership – Book review — Eric D. Brown.

Open Leadership by Charlene LiI grabbed a copy of Open Leadership: How Social Technology Can Transform the Way You Lead (affiliate link) by Charlene Li for my business trip last week.  Gotta have something to read on the plane you know.

I enjoyed this book.  Not only is the subject matter interesting, but the way in which Li presents the material is fresh, interesting and engaging.

The main premise of the book is that in order for organizations to use social tools and technology, they need to be able to operate in a more open manner.

To be continued at http://ericbrown.com/open-leadership-book-review.htm?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+ConnectingTechnologyStrategyAndExecution+(Eric+D.+Brown+-+Technology,+Strategy,+People+%26+Projects)

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Recommended Carrie Morgan’s Top 8 Books on Social Media

Lana - she has sexy elbows.  Shhhh
Image by a7mileproduction via Flickr

Found at http://socialmediatoday.com/SMC/190541?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29

Looking for some great books on social media to keep your brain sharp?

Here are my current favorites:

  1. The Facebook Era by Clara Shih
  2. Problogger by Darren Rowse and Chris Garrett
  3. Facebook Marketing by Steven Holzner
  4. Twitterville by Shel Israel
  5. Marketing in the  Groundswell by Charlene Li and Josh Bernoff
  6. The Digital Handshake by Paul Chaney
  7. Twitter Power by Joel Comm
  8. Naked Conversations by Robert Scoble and Shel Israel

To be continued at http://socialmediatoday.com/SMC/190541?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29

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Read Behind Closed Doors: What’s On the Mind Of Chief Marketing Officers « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Found at http://www.web-strategist.com/blog/2009/10/30/behind-closed-doors-what%e2%80%99s-on-the-mind-of-chief-marketing-officers

 

CMOPosted on October 30th, 2009

We attended the Forbes CMO Summit in sunny Palm Beach, to learn what’s on the minds of executive marketing leaders. The conversation from this group regarding social was more sophisticated, which Charlene and I don’t think is reflective of most chief marketing groups we speak with. What’s unique about these Forbes CMOs? Perhaps they are more progressive, well read, and tuned into the rapid changes coming.

In consideration to attendees of this event, I won’t be giving any specific individual quotes, (this wasn’t a media event) but instead, I’ll focus on the insights related to emerging technologies, overall budgets and market economics.

The Dialog on Social Marketing Has Elevated:

CMOs on a holding pattern for growth. Our host, Steve Forbes kicked off the first evening, telling us why he believes we got into this financial spiral. He gave a broad economic lecture covering mortgage, congress, the weakened dollar and compared the current situation to other global and historical incidents. Although the theme of the event was “Preparing for Growth”, I didn’t get the sense that marketers had increased their budgets or were preparing for a marketing upswing. Yet despite decreased marketing budgets, the opportunity to innovate with inexpensive channels were discussed.

CMOs admitted they were losing power to the empowered consumer. A few years ago, the conversation may have been one of resistance, argument or fear of these changes. Yet this group had moved on, accepted the changes, and had already put into place programs to benefit from market changes. I liked Greg Walsh’s quotes, one of the opening moderators (I just reviewed his book) he openly admitted that power was shifting to the empowered consumers. He gave the analogy that previously marketers were used to ‘Bowling’, where marketers could easily throw a message down the aisle and hit the pins with great confidence. Now, he eloquently describe, it was more like ‘Pinball’ where a marketer could load the message up, shoot it out, but have no idea where it will end up.

Social was on the lips of nearly everyone. Although not all the panels and speeches were focused on social, it was noted by speakers and moderators it was a recurring theme among the day. Charlene Li (who invited me to attend, thanks) lead a panel with executives from the Ritz-Carlton, Porsche, and HP. This wasn’t the usual social rhetoric of the 101 questions, but the overall group asked sophisticated questions around the change in influence, reputation management, and integration with existing programs. For example, the Ritz, has already woven in social to their experience, each hotel manager spend over an hour reviewing the online conversation (even Tweets) at their location before walking the grounds each morning.

Social is difficult to measure –yet marketers know they must be there. One of the Forbes moderators gave a stat that they polled the Forbes CMO group to find that “Over 70% of the CMOs polled will do more in the social space this coming year”. Yet, when asked “How do you measure success?” there wasn’t a clear answer, it’s still baffling. Although social marketing is easier to measure than real world ‘analog’ ads, it’s more difficult to measure than web based digital ads. Similar to the difficulties measuring analog marketing, they’re ok with not being able to measure everything in social –they now see the value.

Beyond monitoring, insight from the social sphere is untapped. Social media monitoring is just the first baby step, most companies haven’t tapped into what the data actually means. I sat next to the CEO of Autonomy who’s mission is to organize customer and market data and make sense of it for companies. We were both nodding to each other seeing the opportunities to mine, understand, and make sense out of the vast unstructured social data sets and develop richer customer profiles and map out relationships.

In private conversations, I asked a few

To be continued at http://www.web-strategist.com/blog/2009/10/30/behind-closed-doors-what%e2%80%99s-on-the-mind-of-chief-marketing-officers

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