For many years, most of us equated innovation merely with the development of new products.
How to conceptualize, build and deploy breakthrougha has become popular. At least, when i look at the excellent recent book publications.
Nowadays some of us realize that creating new products is only one way (and not the best) to innovate. Moreover, more and more evidence is available that the development of new products provides the lowest return on investment and the least competitive advantage. And as a service manager, I even agree with those who claim that all innovation must be founded on a solid service dominant logic framework……
Initially Doblin developed in 1998, the Ten Types of Innovation. It showed that companies that integrate multiple types of innovation will develop offerings that are more difficult to copy and that generate higher returns.
The Ten Types rapidly became a key tool for innovators everywhere—used by entrepreneurs at startups and by industry leaders across the globe.
In 2011, Doblin updated the framework to reflect how business and the world have evolved in the last 15 years. With all-new analysis, data and insights, one thing hasn’t changed: the Ten Types of Innovation framework still provides a great way to identify new opportunities.
That is the ultimate benefit of their approach. And that is the reason why one should read the 2013 book!
Click here for Issuu book preview:
Photocredit: dustjacket attic: Delicious & Beautiful
I just read about Emily and Paul in David Rock’s Your Brain at Work. Parents of two children in their struggle for an ideal work-life balance. Emily just got promoted in a large corporation; Paul runs his own business as a software consultant.
The pressure in their lives, just like yours and mine, is filled with a bewildering blizzard of friction, tension, ambition, execution in the midst of emails,
phone calls, conference calls, meetings, projects, proposals, and plans. Yeah, the kids are also an essential part in the lives of Paul and Emily.
Indeed, very recognizable!
Staying ahead of the storm becomes a seemingly insurmountable task provided we do not acknowledge how our brain works.
In David Rock’s book, we lean how Emily and Paul’s brains work as they attempt to sort the vast quantities of information they’re presented with, figure out how to prioritize it, organize it and act on it. The author is aware of how a the brain works—and more specifically, how it can perform in an optimal way in a work setting. We learn getting things done and feel comfortable at the end of the day with your beloved spouse and kids.
YOUR BRAIN AT WORK explores issues such as:
why our brains feel so taxed, and how to maximize our mental resources
why it’s so hard to focus, and how to better manage distractions
how to maximize your chance of finding insights that can solve seemingly insurmountable problems
how to keep your cool in any situation, so that you can make the best decisions possible
how to collaborate more effectively with others
why providing feedback is so difficult, and how to make it easier
how to be more effective at changing other people’s behavior
4,5 stars on a scale 0-5.
David Rock really rocks, bringing neuroscience studies and insights to the battlefield of work/life balance and even more important for management and leadership.
The author provides easy access to the insights of complex studies and even more important constructs these into doable concepts. For me the real eye-opener was the introduction of the Scarf-concept as a valuable elaboration of change leadership concepts. Cecil Dijoux recently wrote about the concept in his post http://thehypertextual.com/2013/04/23/social-neuroscience-scarf-model-and-change-management: a must read with excellent references.
David Rock also contributes to transforming one personal work styles through doable principles. This is an invaluable contribution for me creating – indeed – a better work/life balance and acting as a better change leader.
This book is recommended reading for anyone who is interested in designing a better work/life balance and for those connecting to a changing context in the business world. It is then up to you how that knowledge and information will be applied by you to meet business, professional or personal success.
- Photocredit: millie clinton