Published: Introducing Design Thinking to the Enterprise – the Claudia Kotchka way


Seen on Scoop.itDesigning design thinking driven operations

Last week I had the chance to watch a short, and precise Keynote of the d.Vision-Day at the by Claudia Kotchka on her great work a Procter and Gamble, where she was responsible for implementing the change towards a design thinking centered culture. To be in line with her very condensed and simple but insightful talk, I’ll make this one short.


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Recommended download: Executive Guide to Design Thinking | Mariposa Leadership

See on Scoop.itDesigning design thinking driven operations

Fred Zimny‘s insight:

BRAND NEW!  Mariposa Leadership is thrilled to bring you excerpts from Design Thinking experts!  Sue Bethanis kicks it off with Leader as Designer, an essay on how leaders can utilize Design Thinking  to move from idea-to-innovation. The ensuing 12 chapters are outlines from Sue’s 2012 Wise Talk interviews. The summaries include each guest’s insights, what we found most interesting, and some practical tools.

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