This is a program deployed by companies trending in the advanced levels of social business maturity. The Social Media Center of Excellence (CoE) is a centralized program that provides resources, training, and strategy to a variety of business units that are deploying social media in order to reduce costs, increase efficiency, and provide standardization. This team is often run by the Corporate Social Strategist, who’s the business stakeholder and program champion. To learn more, read the full research report on this role, and a list of these budding professionals.
The Social Media Center of Excellence has Four Major Duties: Planning, Resources,
Read more at Program Plan: The Social Media Center of Excellence « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.
- Slides: Invest in Scalable Social Business Programs (Keynote) (web-strategist.com)
- How Dell finds ROI from social media (holykaw.alltop.com)