Jobs-to-be-done’s place in a customer-centric organization

See on Scoop.itDesigning design thinking driven operations

On Twitter, I asked this question: I asked it, as I had a conversation in recent days with a fellow from a large corporate. Customer-centricity was recently adopted as an internal mantra, but the m…

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Service Innovation » Blog Archive » The experience-centric organisation (2)

Red.Shoe.Copenhagen.Bicycle.

Limited to the enterprise level and not the consumer network is a minor flaw. Any, interesting enough to frame the concept, connect to it and act accordingly.

Found at Service Innovation » Blog Archive » The experience-centric organisation (2).

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The difficult thing about designing for experiences in services is that it requires a tight integration across traditional organisational silos, and requires a different way of thinking at all levels of the organisation. In the following diagram, I have divided the experience-centric organisation into three interlinked elements, as summarised below.

Read the whole story at Service Innovation » Blog Archive » The experience-centric organisation

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