A-Z Culture Glossary of 2015: The Trends You Need to Know to be Relev…

Moving at the speed of culture and staying relevant is challenging for brands and people alike. We all want to be culturally in sync in 2015. However, with so many trend reports, lists, and predictions this time of year, it can be hard to separate the signals from the noise.

To help, Sparks and honey e’ve assembled an A-Z glossary of the top must-know terms to be aware of to stay culturally relevant in 2015.

This A-to-Z-of-culture contains all the key words, concepts, and trends that will be topical in 2015 and can serve as a cultural crib sheet (and conversation starter) as you enter the new year.

Read on and instantly increase your Cultural IQ. And get ready for 2015 – it’s going to be a good one. Enjoy!

Source: www.slideshare.net



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Article: Does Anyone Really Use Social for Customer Service?

*** by belovaan on deviantART

by belovaan on deviantART

Many firms began using social media for some form of customer service just as soon as consumers started tweeting and posting complaints about their brands online—and while the decision to respond to those messages may have been a good one, transferring significant customer service functionality to social sites may not be a good idea. Even for the simplest of inquiries, the vast majority of consumers prefer other forms of communication.
© Elena Alfeerova

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What is Customer Experience Management (CXM)?

Customer loyalty has always been an obsession for those who sell on more than price. Over the years, this idea has expressed itself in many different ways, from the sloganeering of “The customer’s always right” to the establishment of customer service as a department to the practice of customer relationship management (CRM) and the use of technology to manage customer data.

Source: mpactgroupinc.wordpress.com

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Powerful Infographic: 2014 The Year of Customer Experience – CX – perience



As an increasing number of potential customers look to online reviews for guidance, it’s now more important than ever to make sure that you deliver top notch CX. This great infographic by New Brand Analytics highlights the importance of providing quality CX in today’s business world. A staggering 80% of customers said that they share negative experiences online and the average review is seen by up to 25 000 people. It’s important to deliver great CX from the start and to engage with customers online to help turn their problem or concern into a positive experience.

Source: cx.walkme.com

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