Reading Mary Abraham’s After the Social Media Bubble @Above and Beyond KM

After the Social Media Bubble | Above and Beyond KM.

Big Bubble by h.koppdelaney.

I had nearly finished drafting the legal documents for a hot new online start-up when the dot-com bubble burst in 2000.  With the sudden end to the stratospheric stock prices for these new media companies, everyone felt free to criticize.  Do you remember how the bricks-and-mortar supporters derided the notion of doing business virtually?  Do you remember the anxiety about how to regulate and evaluate online business activities?  Ten years later, some of those concerns seem unwarranted.  And, more importantly, online business activity has become a significant part of the way we all live our lives.

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Read this: Nothing found for The-art-of-social-media-conversations-an-interview-with-jason-falls

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Nothing found for The-art-of-social-media-conversations-an-interview-with-jason-falls
Jason Falls of Social Media Explorer shares tips for businesses to use social media to create a social business and integrate both online marketing with offline marketing
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Reading @Social Media Today: The 10 Social Media Metrics Your Company Should Monitor

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Social Media Today | The 10 Social Media Metrics Your Company Should Monitor.

Metrics IconWhile companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.

According to 2009 Mzinga & Babson Executive Education study, over 80% of professionals do not measure ROI for their company’s social media programs. Granted, Social Metrics and their measurement techniques are relatively new, and this might account for the lag in tracking. However, there are some organizations measuring social metrics, which enables them to eventually measure ROI. Marketing Sherpa’s survey of 2,000+ marketers shows the following three social metrics at the top of what’s being measured:

  1. Visitors and sources of traffic
  2. Network size (followers, fans, members)
  3. Quantity of commentary about brand or product
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Recommended: 16 Free Must-Read eBooks About Social Media @pamorama

These free ebooks can get you started on your path towards social media success or help you kick things up a notch if you’re already active on the social Web.

via 16 Free Must-Read eBooks About Social Media | pamorama.

FEBRUARY 3, 2010

327471676 7557f4d649 m 16 Free Must Read eBooks About Social Media

  1. Building a Social Media TeamAmber Naslund. (PDF)

To be continued at

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Recommended (and use) The 39 Social Media Tools Jay Baer Uses Today @Blogging and Content Creation

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Found at a The 39 Social Media Tools I’ll Use Today | Blogging and Content Creation | Social Media Consulting – Convince & Convert.

  • February 17th, 2010 | Written By: Jay Baer
  • Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day.
  • I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile.

    Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

    To be continued at

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