Reading Mary Abraham’s After the Social Media Bubble @Above and Beyond KM

After the Social Media Bubble | Above and Beyond KM.

Big Bubble by h.koppdelaney.

I had nearly finished drafting the legal documents for a hot new online start-up when the dot-com bubble burst in 2000.  With the sudden end to the stratospheric stock prices for these new media companies, everyone felt free to criticize.  Do you remember how the bricks-and-mortar supporters derided the notion of doing business virtually?  Do you remember the anxiety about how to regulate and evaluate online business activities?  Ten years later, some of those concerns seem unwarranted.  And, more importantly, online business activity has become a significant part of the way we all live our lives.

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Read this: Nothing found for The-art-of-social-media-conversations-an-interview-with-jason-falls

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Nothing found for The-art-of-social-media-conversations-an-interview-with-jason-falls
Jason Falls of Social Media Explorer shares tips for businesses to use social media to create a social business and integrate both online marketing with offline marketing
socialmediaexaminer.com
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Reading @Social Media Today: The 10 Social Media Metrics Your Company Should Monitor

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Social Media Today | The 10 Social Media Metrics Your Company Should Monitor.

Metrics IconWhile companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.

According to 2009 Mzinga & Babson Executive Education study, over 80% of professionals do not measure ROI for their company’s social media programs. Granted, Social Metrics and their measurement techniques are relatively new, and this might account for the lag in tracking. However, there are some organizations measuring social metrics, which enables them to eventually measure ROI. Marketing Sherpa’s survey of 2,000+ marketers shows the following three social metrics at the top of what’s being measured:

  1. Visitors and sources of traffic
  2. Network size (followers, fans, members)
  3. Quantity of commentary about brand or product
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Recommended: 16 Free Must-Read eBooks About Social Media @pamorama

These free ebooks can get you started on your path towards social media success or help you kick things up a notch if you’re already active on the social Web.

via 16 Free Must-Read eBooks About Social Media | pamorama.

FEBRUARY 3, 2010


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  1. Building a Social Media TeamAmber Naslund. (PDF)

To be continued at http://www.pamorama.net/2010/02/03/16-free-must-read-ebooks-about-social-media/

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Recommended (and use) The 39 Social Media Tools Jay Baer Uses Today @Blogging and Content Creation

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Found at a The 39 Social Media Tools I’ll Use Today | Blogging and Content Creation | Social Media Consulting – Convince & Convert.

  • February 17th, 2010 | Written By: Jay Baer
  • Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day.
  • I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile.

    Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

    To be continued at http://www.convinceandconvert.com/social-media-tools/the-39-social-media-tools-ill-use-today/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+ConvinceandConvert+(Convince+and+Convert:+Hype-Free+Social+Media+Consulting)

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    A Must Read!! Forget Common Sense: Social Media Communicators Must Have Empathy @Shannon Paul’s Very Official Blog

    Found at  Forget Common Sense: Social Media Communicators Must Have Empathy « Shannon Paul’s Very Official Blog.

    Life on the social web has taught me just how important it is to have a flexible mind — to have empathy for others with little or no context. This requires the ability to imagine a set of unknown circumstances to help explain others’ point of view with little information. Some may come by this trait naturally, but others might need to develop it over time.

    To be continued  at  Forget Common Sense: Social Media Communicators Must Have Empathy « Shannon Paul’s Very Official Blog.

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    Reading Yann Gourvennec 10 Top Tips for Social Media Success in Businesses in 2010

    Yann Gourvennec - Orange
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    Found at My 10 Top Tips for Social Media Success in Businesses in 2010 | Futurelab – An international marketing strategy consultancy.

    2010 will be year 6 of the Social Media era (née Web 2.0). Needless to say that 6 years is a long time in the Internet business world. For those who can remember those days, it more or less fits in with the time at which the Internet started to be really popular (if we assume that we first heard about it in 1994 and that 2000 was the most exciting moment of all).

    Both moments are similar in a way, and at the same time very different, because this time there is no financial bubble, or at least, if there is a financial bubble, the Internet has got nothing to do with it. This is why 2010 is going to be the year of Social Media, the moment at which expectations are going to be at the highest, usage is about to peak, and those who know how to use it will reap the harvest they have sown (and those who haven’t will start regretting it).

    To be continued at  My 10 Top Tips for Social Media Success in Businesses in 2010 | Futurelab – An international marketing strategy consultancy.

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    Reading and watching Social Media Today’s There Is No ROI From Social Media!

    Found at Social Media Today | There Is No ROI From Social Media!.


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    There is lots of chatter on the web relative to the ROI from social media. As we start a new year  more and more people and organizations will become consumed by defining the ROI. The Rising Tide of Expectations People and businesses don’t like spending time and money without defining the return on their efforts.  At the same time people and businesses engage in non-productive activities without even considering an ROI on those activities. So one must ask why do they think  social media activities will produce an ROI? The reason is that social media has become in vogue and everyone seems to want to capture value from it rather than with it. Now Social Media ROI is in Demand Connie Bensen predicts for following trends for 2010 as it relates to this ambiguous thing called social media ROI.

    To be continued at Social Media Today | There Is No ROI From Social Media!.

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    Highly recommended: This is How You Measure Social Media ROI (or not) according to Samir Balwani

    One of my favorite books (at least major parts of it) is “Six Pixels of Separation“. Recently I notice some noteworthy discussions by Mitch. This one is that relevant for my blog that it is included over here. And please note, I believe in the requirement of a solid business case and the business requirement of corporate learning, experimentation, adaption, failure and succes.

    Have fun and connect!

    Found at http://samirbalwani.com/social-media-metrics/measuring-social-media-roi

    This is How You Measure Social Media ROI

    by Samir Balwani on January 28, 2010

    More talk about social media ROI and measurement? You know it.

    This time Mitch Joel of “Six Pixels of Separation” wrote a post about measurements and metrics. As much as I like Mitch (his articles are great and I highly recommend his blog), I really disagreed with his take on social media ROI.

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    He states that…

    “Thinking about business objectives instead of ROI makes the whole strategy that much workable and doable. In the end, instead of looking for the ROI in Social Media, maybe the smarter thing to do is to focus on what the business objectives are, and then figure out if Social Media is an effective means (from both a strategic and budgetary point of view) to help you and your business accomplish your goals.” [Source]

    He uses two phrases that stand out: “business objectives” and “effective means”.

    To be continued at http://samirbalwani.com/social-media-metrics/measuring-social-media-roi

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