Future of Buyer Personas is Social – Part 3 | Business 2 Community

I am a rock - pt. 2 (via vintagebutton)

Found at Future of Buyer Personas is Social – Part 3 | Business 2 Community.

This is the third part of a series of reflective articles on the future of buyer personas.  In part 1 of this reflection on the future of buyer personas, I focused on some of the misconceptions about buyer personas and in part 2, I offered perspectives on why changes were needed to be relevant to the social age.  In part 3, we turn to the topic of what types of changes are needed.

Read all at Future of Buyer Personas is Social – Part 3 | Business 2 Community.

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Which Department Should Lead Your Social Media Activities? | The Social Customer

Which Department Should Lead Your Social Media Activities? | The Social Customer.

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Deciding who takes the lead on social media is one of the biggest questions that big brands (and lesser mortals) are facing today. I recently wrote a post about the best social media management structures for large organisations, highlighting the point that moving towards ‘holistic’ social media management is a process of evolution that shouldn’t be rushed

Read all at Which Department Should Lead Your Social Media Activities? | The Social Customer.

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On Social Media Becoming Social Business – David Armano

Touch the Sky - Jump 48 of 100 by *escaped-emotions on deviantARTVia Scoop.itServe4impact: designing design driven operations

For a clue to social media’s future, we need not look much further than Washington. On the one hand, you have “Weinergate,” former NY Senator Anthony Weiner‘s Twitter fiasco, which was essentially user error.

Read all at Via blogs.hbr.org

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Six Social Media Trends for 2012 – David Armano – Harvard Business Review

* macarena gea * hadas y algo más…: DECO: scandinavian christmasWith an emphasis on social.

Found at Six Social Media Trends for 2012 – David Armano – Harvard Business Review.

Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. How’d I do? Not bad

Read all at Six Social Media Trends for 2012 – David Armano – Harvard Business Review.

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