See on www.slideshare.net
Photocredit: Nanami Hashimoto : 橋本奈々未
This is the third part of a series of reflective articles on the future of buyer personas. In part 1 of this reflection on the future of buyer personas, I focused on some of the misconceptions about buyer personas and in part 2, I offered perspectives on why changes were needed to be relevant to the social age. In part 3, we turn to the topic of what types of changes are needed.
Deciding who takes the lead on social media is one of the biggest questions that big brands (and lesser mortals) are facing today. I recently wrote a post about the best social media management structures for large organisations, highlighting the point that moving towards ‘holistic’ social media management is a process of evolution that shouldn’t be rushed
For a clue to social media’s future, we need not look much further than Washington. On the one hand, you have “Weinergate,” former NY Senator Anthony Weiner‘s Twitter fiasco, which was essentially user error.
Read all at Via blogs.hbr.org
With an emphasis on social.
Last week David Armano had the honor of performing the opening Keynote at Community Conference 2011 hosted in Copenhagen Denmark. A delightful, high quality event with attendees coming from all parts of Scandinavia and Europe, it also featured talks from Dell’s Bill Johnston and Good Magazine’s Max Schorr.
Logic+Emotion: Learning To Fly: The Four Stages of Social Business.
Time to talk about social business planning again. My mother always told me, you have to “walk before you run” and as it turns out, the same is true for organizations looking to move from social media as a set of un-connected, chaotic collection of skunk work