See on community.paper.li
Photocredit: Instant Flowers: Christmas in London
Customers are demanding more from their brands. They want it now, they want it on their own terms, they want it to be relevant to them, and they want it to be easy”
Some fine building blocks.
See on www.slideshare.net
Found at The Four Types of Digital Marketer.
Read all at The Four Types of Digital Marketer
My point of view: i always like these kind of classifications. If interestered for your company click here
My point of view: affecting and altering customer service and business models.
Admittedly, the statistical validity of that headline is suspect. As a child of the 80′s, back when people actually watched commercials on our sole screen in the living room, such tag lines were embedded in my psyche and occasionally pop out. (I always wondered why the fifth dentist from those Trident commercials was such a killjoy.) But I digress…
My point of view: do not limit it to marketing. Focus on customer touch point.
The Future of Customer Support is Social, Mobile, Video and InsourcedHuffington Post (blog)In the book, The Pursuit of Social Business Excellence, which I co-authored with my colleague Brad Martin, we talk about the impact of the social revolution…
See on www.huffingtonpost.com
My point of view: true. Some restrictions with insouced.
It’s no great surprise that many retailers are reporting an increase in multi-touchpoint engagement from their shoppers this year in the run up to Christmas. Our own Technographics data has been showing an increase in the use of things like mobile, tablets and Click and Collect services for some time.
See on blogs.forrester.com
My point: do not forget to consider the customer decision journey
Having just returned from a master class taught by Alex Osterwalder, author of the ‘Business Model Generation‘ and the similarly named canvas tool used throughout the business world, there are a swirl of ideas going through my brain.
I’m quite fond of his canvas and had already used it often, but it was extremely useful to see how he personally approaches the methodology. I can’t recommend the book or the tool highly enough, in my opinion there is an immense amount of power contained in the process itself that goes far beyond designing business models. It expands the viewpoint of participants and embeds in them a form of ‘critical thinking for business’ that is difficult to achieve through other methods.
One point that was reiterated throughout the two day workshop was the notion that businesses (enterprises in particular) need a portion of their attention and resources dedicated to constantly experimenting and testing new business models. Effectively, developing and testing startups within their walls. I find it fascinating how seemingly different these efforts are at first glance compared to a large scale social business transformation, and yet how closely intertwined they are in practice. One helps to clearly describe ‘what’ you want to do, the other is a method of ‘how’ you’re going to achieve it through organizational design and culture initiatives.
Now that I’ve fawned over Alex’s work and given him some free advertising, let’s get back to the topic at hand, the need for creating innovation centers and intrapreneurial efforts. This point is not particularly new,