McKinsey Chief Marketing & Sales Officer Forum ‘ deck: On-demand marketing engagement

See on Scoop.itDesigning design thinking driven operations

Customers are demanding more from their brands. They want it now, they want it on their own terms, they want it to be relevant to them, and they want it to be easy”

Fred Zimny‘s insight:

Some fine building blocks.

See on www.slideshare.net

138 (by Alyssa Jiosa)

 

Enhanced by Zemanta

The Four Types of Digital Marketer

tumblr_lw9bfu8l6I1r224epo1_500Found at The Four Types of Digital Marketer.

Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.

Read all at The Four Types of Digital Marketer

My point of view: i always like these kind of classifications. If interestered for your company click here

Enhanced by Zemanta

7 Charts on How Smartphones are Affecting Customer Service | Fonolo

Found at 7 Charts on How Smartphones are Affecting Customer Service | Fonolo.

With the end of the year approaching, the predictions are rolling out! Last week, we were treated to two massive slide decks from respected analysts, Mary Meeker and Henry Blodget. Meeker of Kleiner Perkins released the Internet Trends Year End Update report and Blodget of Business Insider released The Future of Digital. With 250 slides combined, these decks covered every angle of the digital and internet economy, but one area that stood out from both was the momentum of the smartphone revolution.

This past year we also saw powerful studies on the direction of the call center (e.g. theAmerican Express Customer Service study which I wrote about here). When you combine that data with the data from Meeker and Blodget, the picture is clearer than ever: The smartphone is the biggest thing to happen to the call center since the dial tone.

Read all at 7 Charts on How Smartphones are Affecting Customer Service | Fonolo.

My point of view: affecting and altering customer service and business models.

500px / Photo “the mystery of fingerprints” by Photocillin Photography

 

Enhanced by Zemanta

4 out 5 analysts recommend a marketing technology office | CustomerThink

Found at 4 out 5 analysts recommend a marketing technology office | CustomerThink.

Admittedly, the statistical validity of that headline is suspect. As a child of the 80’s, back when people actually watched commercials on our sole screen in the living room, such tag lines were embedded in my psyche and occasionally pop out. (I always wondered why the fifth dentist from those Trident commercials was such a killjoy.) But I digress…

Read all at 4 out 5 analysts recommend a marketing technology office | CustomerThink

My point of view: do not limit it to marketing. Focus on customer touch point.

(by Caitlyn Gallagher)

Enhanced by Zemanta