Q: Why The Rise of the User Experience Marketer A: digital

This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. But this crossover goes beyond mobile search.

It’s happening everywhere. Agencies and in-house teams are beginning to realize that the overlap between digital marketing and user experience is significant

via Search Engine Watch – Latest http://ift.tt/1z2kR5i
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Smart Machines Are Going to Revolutionize How We Work — Starting with Email


Encarni Mejides

Microsoft, Google and IBM are all over this point, investing heavily to reinvent email — eventually replacing the inbox (and folders and other machinery of office drudgery) with a virtual personal assistant (a la the Apple Knowledge Navigator video from 1987.) Watch the video.

Are you ready for it?

Comments on http://blogs.gartner.com/tom_austin/2014/11/19/smart-machines-are-going-to-revolutionize-how-we-work-starting-with-email/

Arianna Ceccarelli Photography

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Forrester Says Marketers Are Wasting Resources on Facebook, Twitter

Marketers looking to build stronger connections with consumers typically turn to social media industry leaders Facebook and Twitter for their outreach. But those are the wrong places to be looking, according to a new report by Forrester Research. So few people actually see posts from top brands on…
via Marketing Land – Internet Marketing News, Strategies & Tips http://ift.tt/1qqT6EK

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SlideShare: The SoDA 2H 2014 Digital Report

Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues.

The meticulously-curated editorial sections within the Report include Industry Insider, Modern Marketer and Tech Talk. You’ll also find an exemplary collection of projects from SoDA members and partners that feature work with world-renowned brands such as Coca-Cola, Nike, Google, Pepsi, and YouTube in addition to immersive digital experiences for museums and academic institutions.

*Please note that certain anchor links will only work if the publication is downloaded locally.

See more at http://www.slideshare.net/sodaspeaks/the-soda-report-volume-2-2014
Social Media Revolution 2011

Recommended: An Experience Design Primer – Service Design, UX, CX, DevOps

A small eruption emerged on Twitter in response to my article that covered the Adaptive Path acquisition. At the root of it was a conversation about the differences and overlaps between user experience (UX) and service design. Patrick Quattlebaum, managing director at Adaptive Path and esteemed former colleague sat down with me to see if we could suss out the overlaps and distinctions between each approach. Topic: Customer Experience.

Source: www.cmswire.com

Blown to bits: Is SHRM Listening?

The Must-Have Mobile App Metrics Your Business Cannot Do Without

This article is a summary of the AppInTop mobile app marketing podcast in which AppInTop talked with CTO and co-founder of the mobile analytics company Adjust.com, Paul Müller, and senior account strategist at Google, Stanislav Vidyaev. This summary covers some key facts about mobile analytics.

The way people interact with an app is different from the way they use websites. Mobile app analytics is about converting ad budgets to installs, and installs to repeated app usage and in-app purchases. Ultimately, the objective of a mobile app developer is to evaluate user lifetime value, retention, and the frequency of usage.

Source: blog.kissmetrics.com