Found at Enterprise innovation articles.
Recently, Bruce Nussbaum declared “design thinking is dead.” As the author of a brand-new book on design thinking, one might reasonably expect me to disagree.
So, is design thinking dead? Yes, it’s dead EASY. And yes, it will be dead soon if it doesn’t lead to design doing.
I know design thinking is dead easy because I have personally seen so many non-design-trained professionals employ the methods successfully on the first try. Dave Jarrett, a CPA and partner at Crowe Horwath, says: “When you think of design, your mind immediately goes to fashion, and I can’t even pick out two things that should be worn at the same time. But what we’re really trying to do her is make sure we’re building something the way a buyer would like to have it.”
- Reading Chuck Frey’s 4 key questions that drive the design thinking process (serve4impact.com)
- Design thinking is not dead, but business culture has eaten it for lunch – Reform By Design (serve4impact.com)
- Design for Emotion – Design Thinking Network (serve4impact.com)
- JOSE BALDAIA’s Behind a Service Design is always Design Thinking (serve4impact.com)