The Not-So-Standard Rules of Engagement with Digital Consumers by Ogilvy & Mather

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<p>Let’s face it, what we think we know about digital consumer behavior tomorrow is already yesterday’s news today. Today’s digital <a class=consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach to engage our audiences. The Not-So-Standard Rules of Engagement is a series of guidelines that gives brands the leading edge in digital engagement while co-evolving with consumers as the next round of app updates enters their queue.

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Get Your Employees Engaged

capitolhill-17 (via kirkclimber)

Doug Conant, former president and CEO of the Campbell Soup Company, explains how to improve staff morale.

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Visualizing a Plenitude Economy

Red Rims

This fun animation provides a vision of what a post-consumer society could look like, with people working fewer hours and pursuing re-skilling, homesteading, and small-scale enterprises that can help reduce the overall size and impact of the consumer economy. Narrated by economist and best-selling author Juliet Schor (http://www.julietschor.org).

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Freddie Lakers 2010 classic deck: Social Media 2012 Master

 

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Seth’s Blog: The hard part (one of them)

Hello Cello

Loved his Broom of the System of late David Foster Wallace. And yes, it is true. It was one of the hard parts.

Found at Seth’s Blog: The hard part (one of them).

A guy asked his friend, the writer David Foster Wallace,

“Say, Dave, how’d y’get t’be so dang smart?”

His answer:

“I did the reading.”

No one said the preparation part was fun, but yes, it’s important. I wonder why we believe we can skip it and still be so dang smart.

Read more at Seth’s Blog: The hard part (one of them).

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Consumer Innovation as New Economic Pattern – NYTimes.com

Found at Consumer Innovation as New Economic Pattern – NYTimes.com.

Daniel Reetz loves trash bins. A big one in Fargo, N.D., was where he found most of the materials he used to build a scanner that was fast enough to scan a 400-page book in about 20 minutes without cracking the binding

To be continued at Consumer Innovation as New Economic Pattern – NYTimes.com.

Photocredit: http://showmeabike.blogspot.com/

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A Fresh Approach to Future Innovation

I do not believe that is as that easy. I prefer to say refresh and innovate your approach for personal and professional innovation in 2011, too.

Found at Blogging Innovation » A Fresh Approach to Future Innovation.

 

A Fresh Approach to Future Innovation

 

 

 

 

 

 

 

 

We need to constantly renew within ourselves. There is a time when your innovation efforts may need a serious renewal and for many this might be now. Knowing when to invest in an innovation renewal and organizing for it is like any other organizational activity.

Read more at Blogging Innovation » A Fresh Approach to Future Innovation. And for even more reads see the related posts

Photocredit seabright hoffman

red hot (by seabright hoffman)

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Will your business make the cut? Are YOU expendable?

Found at Will your business make the cut? Are YOU expendable? | CustomerThink.

If you think you are seeing more shaggy people these days your right!  37% of Americans are going to the hairstylist or barber less often!  That is just one of many recent findings from a Harris Poll showing fundamental changes in consumer behavior.

As many consumers, squeeze money more tightly how do you (unlike hairstylists) make the cut with consumer spending? Here are a few other casualties of frugality from the Harris Poll:

To be continued at http://www.customerthink.com/blog/will_your_business_make_the_cut_are_you_expendable

Photocredit: Sydney Miller // LOOKBOOK.nu)

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