The Not-So-Standard Rules of Engagement with Digital Consumers by Ogilvy & Mather

tumbleg:</p><br />
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<p>Let’s face it, what we think we know about digital consumer behavior tomorrow is already yesterday’s news today. Today’s digital <a class=consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach to engage our audiences. The Not-So-Standard Rules of Engagement is a series of guidelines that gives brands the leading edge in digital engagement while co-evolving with consumers as the next round of app updates enters their queue.

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Get Your Employees Engaged

capitolhill-17 (via kirkclimber)

Doug Conant, former president and CEO of the Campbell Soup Company, explains how to improve staff morale.

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Visualizing a Plenitude Economy

Red Rims

This fun animation provides a vision of what a post-consumer society could look like, with people working fewer hours and pursuing re-skilling, homesteading, and small-scale enterprises that can help reduce the overall size and impact of the consumer economy. Narrated by economist and best-selling author Juliet Schor (http://www.julietschor.org).

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Freddie Lakers 2010 classic deck: Social Media 2012 Master

 

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Seth’s Blog: The hard part (one of them)

Hello Cello

Loved his Broom of the System of late David Foster Wallace. And yes, it is true. It was one of the hard parts.

Found at Seth’s Blog: The hard part (one of them).

A guy asked his friend, the writer David Foster Wallace,

“Say, Dave, how’d y’get t’be so dang smart?”

His answer:

“I did the reading.”

No one said the preparation part was fun, but yes, it’s important. I wonder why we believe we can skip it and still be so dang smart.

Read more at Seth’s Blog: The hard part (one of them).

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