The rise of smartphones and tablets has ushered in a huge shift in how consumers engage with brands.
See on econsultancy.com
Consumers are moving away from “single-use” devices, says Accenture,…
See on serve4impact.com
My point of view: benefits are important, privacy becomes dormant.
consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach to engage our audiences. The Not-So-Standard Rules of Engagement is a series of guidelines that gives brands the leading edge in digital engagement while co-evolving with consumers as the next round of app updates enters their queue.
This fun animation provides a vision of what a post-consumer society could look like, with people working fewer hours and pursuing re-skilling, homesteading, and small-scale enterprises that can help reduce the overall size and impact of the consumer economy. Narrated by economist and best-selling author Juliet Schor (http://www.julietschor.org).
Found at Seth’s Blog: The hard part (one of them).
A guy asked his friend, the writer David Foster Wallace,
“Say, Dave, how’d y’get t’be so dang smart?”
“I did the reading.”
No one said the preparation part was fun, but yes, it’s important. I wonder why we believe we can skip it and still be so dang smart.
Read more at Seth’s Blog: The hard part (one of them).
Daniel Reetz loves trash bins. A big one in Fargo, N.D., was where he found most of the materials he used to build a scanner that was fast enough to scan a 400-page book in about 20 minutes without cracking the binding
To be continued at Consumer Innovation as New Economic Pattern – NYTimes.com.
I do not believe that is as that easy. I prefer to say refresh and innovate your approach for personal and professional innovation in 2011, too.
We need to constantly renew within ourselves. There is a time when your innovation efforts may need a serious renewal and for many this might be now. Knowing when to invest in an innovation renewal and organizing for it is like any other organizational activity.
Read more at Blogging Innovation » A Fresh Approach to Future Innovation. And for even more reads see the related posts
Photocredit seabright hoffman
If you think you are seeing more shaggy people these days your right! 37% of Americans are going to the hairstylist or barber less often! That is just one of many recent findings from a Harris Poll showing fundamental changes in consumer behavior.
Photocredit: Sydney Miller // LOOKBOOK.nu)