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Are You Prepared For the Age of the Customer?

There’s the industrial age, the information age and now the age of the customer.

See on www.cmswire.com

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Blogging Innovation » 10 Commands for a Digital Age

Found at Blogging Innovation » 10 Commands for a Digital Age.

Thanks to digital technologies and networked activity, we’re living through a global transition that is redefining how culture and commerce operate. We’re presented with the opportunity to be active participants in this process, steering ourselves into new modes of civilization

To be continued at logging Innovation » 10 Commands for a Digital Age.

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Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places – Harvard Business Review

Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places – Harvard Business Review.

Artwork: Alex MacLean, Untitled, 2010, photograph, Atlantic City, New Jersey

The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable.

To be continued at http://hbr.org/2010/12/branding-in-the-digital-age/ar/1

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