Responding to the needs of the world’s borderless shoppers can be challenging for traditional retailers. But by recognizing these consumers’ diversity, taking a multichannel approach to serving them and forging collaborative alliances, some are starting to offer a truly seamless global shopping experience
Read all at Shoppers without borders | Accenture Outlook.
My point of view: true but replace global shopping experience by personal shopping experience. Many of your customers are everywhere, anytime in any channel.