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Social Customer Service: Creating Customer Experience Online

Social Media Club of Los Angeles presents a panel dedicated to sharing insights from top practictioners in social customer service. Customer care is an imperative part of any consumer-facing business.

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Recommended video: Alexandra Schwartz about Ed Ruscha

Twentysix Gasoline Stations, 1963 by Ed Ruscha
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Alexandra Schwartz is a member of the curatorial department of the Museum of Modern Art in New York and has written or edited multiple books on art, including two on Ed Ruscha. She holds a Ph.D. from the University of Michigan. She has worked closely with Ruscha on several projects over the past several years.

Ed Ruscha is one of Los Angeles‘s best known artists. He was born in Nebraska and raised in Oklahoma but belongs to Los Angeles in a way that few other artists do. Since the 1960s, Ruscha’s iconic images of the cityscape and culture of Los Angeles—freeway gas stations, parking lots, palm trees, motels, swimming pools, and billboards—have both reflected and shaped popular perceptions of Hollywood and the city that surrounds it. In Ed Ruscha’s Los Angeles, Alexandra Schwartz views Ruscha’s groundbreaking early work as a window onto the radically shifting cultural and political landscape in which it was produced. Art scholar, Alexandra Schwartz, joins us to discuss her latest book on Ruscha’s fascinating career and, of course, his art.

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