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Social Customer Service: Creating Customer Experience Online

Social Media Club of Los Angeles presents a panel dedicated to sharing insights from top practictioners in social customer service. Customer care is an imperative part of any consumer-facing business.

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Recommended video: Alexandra Schwartz about Ed Ruscha

Twentysix Gasoline Stations, 1963 by Ed Ruscha
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Alexandra Schwartz is a member of the curatorial department of the Museum of Modern Art in New York and has written or edited multiple books on art, including two on Ed Ruscha. She holds a Ph.D. from the University of Michigan. She has worked closely with Ruscha on several projects over the past several years.

Ed Ruscha is one of Los Angeles‘s best known artists. He was born in Nebraska and raised in Oklahoma but belongs to Los Angeles in a way that few other artists do. Since the 1960s, Ruscha’s iconic images of the cityscape and culture of Los Angeles—freeway gas stations, parking lots, palm trees, motels, swimming pools, and billboards—have both reflected and shaped popular perceptions of Hollywood and the city that surrounds it. In Ed Ruscha’s Los Angeles, Alexandra Schwartz views Ruscha’s groundbreaking early work as a window onto the radically shifting cultural and political landscape in which it was produced. Art scholar, Alexandra Schwartz, joins us to discuss her latest book on Ruscha’s fascinating career and, of course, his art.

Photo credit: http://www.copenhagencyclechic.com/

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Recommended: Fresh Fairs (2)

31 unread – threadsy.

The Lucie Foundation is excited to bring you the second installment of Fresh Fairs, a unique photography fair with exhibitions blending the represented and unrepresented, an exclusive portfolio review with top photography experts, and critical conversations through discussions with pivotal members of the photography community all taking place in April during the Month of Photography Los Angeles. We invite you to submit for consideration for the juried exhibition component, or the juried portfolio review. Check out Freshfairs.com for more information. Submission deadline is March 19, 2010.
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KNOWLEDGE IS OUT, FOCUS IS IN, AND PEOPLE ARE EVERYWHERE

laos luang prabang, jeune fille lors d'une fet...
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Found at http://edge.org/q2010/q10_16.html#dalrymple

DAVID DALRYMPLE
Researcher, MIT Mind Machine Project

KNOWLEDGE IS OUT, FOCUS IS IN, AND PEOPLE ARE EVERYWHERE

Filtering, not remembering, is the most important skill for those who use the Internet. The Internet immerses us in a milieu of information — not for almost 20 years has a Web user read every available page — and there’s more each minute: Twitter alone processes hundreds of tweets every second, from all around the world, all visible for anyone, anywhere, who cares to see. Of course, the majority of this information is worthless to the majority of people. Yet anything we care to know — what’s the function for opening files in Perl? how far is it from Hong Kong to London? what’s a power law? — is out there somewhere.

I see today’s Internet as having three primary, broad consequences: 1) information is no longer stored and retrieved by people, but is managed externally, by the Internet, 2) it is increasingly challenging and important for people to maintain their focus in a world where distractions are available anywhere, and 3) the Internet enables us to talk to and hear from people around the world effortlessly.

Before the Internet, most professional occupations required a large body of knowledge, accumulated over years or even decades of experience. But now, anyone with good critical thinking skills and the ability to focus on the important information can retrieve it on demand from the Internet, rather than her own memory. On the other hand, those with wandering minds, who might once have been able to focus by isolating themselves with their work, now often cannot work without the Internet, which simultaneously furnishes a panoply of unrelated information — whether about their friends’ doings, celebrity news, limericks, or millions of other sources of distraction. The bottom line is that how well an employee can focus might now be more important than how knowledgeable he is. Knowledge was once an internal property of a person, and focus on the task at hand could be imposed externally, but with the Internet, knowledge can be supplied externally, but focus must be forced internally.

Separable from the intertwined issues of knowledge and focus is the irrelevance of geography in the Internet age. On the transmitting end, the Internet allows many types of professionals to work in any location — from their home in Long Island, from their condo in Miami, in an airport in Chicago, or even in flight on some airlines — wherever there’s an Internet connection. On the receiving end, it allows for an Internet user to access content produced anywhere in the world with equal ease. The Internet also enables groups of people to assemble based on interest, rather than on geography — collaboration can take place between people in Edinburgh, Los Angeles, and Perth nearly as easily as if they lived in neighboring cities.

In the future, these trends will continue, with the development of increasingly subconscious interfaces. Already, making an Internet search is something many people do without thinking about it, like making coffee or driving a car. Within the next 50 years, I expect the development of direct neural links, making the data that’s available at our fingertips today available at our synapses in the future, and making virtual reality actually feel more real than traditional sensory perception. Information and experience could be exchanged between our brains and the network without any conscious action. And at some point, knowledge may be so external, all knowledge and experience will be shared universally, and the only notion of an “individual” will be a particular focus — a point in the vast network that concerns itself only with a specific subset of the information available.

In this future, knowledge will be fully outside the individual, focus will be fully inside, and everybody’s selves will truly be spread everywhere.

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