Read all at www.businessesgrow.com
Via Scoop.it – Designing designed customer service
Design Research: A Methodology for Creating User Identified Services For a long time, I’ve wanted to understand how ethnographically driven research is different from market research. While I…
To a certain extent I would say. Expectations rise and fall and thus emotions. But in the real world the seasons change. And adapting to seasons is what one has to do..
People often say, “Apple doesn’t do consumer research.” This usually precedes an argument against the need for market research of any kind. But the designers at Apple do conduct research–it’s just not the traditional kind found in consumer-behavior textbooks. It’s informal, impromptu, and driven by acute observations of the context in which their products are used.
Read all (and order the book at) Four Ways To Spot Markets Ripe For Disruption | Co. Design.