Marketing is the next big money sector in technology — Tech News and Analysis

(by Child of Danu)Found at Marketing is the next big money sector in technology — Tech News and Analysis.

“By 2017, a CMO will spend more on IT than the CIO.” —Gartner Group

For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. And a set of technology companies will emerge as the marketing equivalents of Salesforce and SAP.

Read all at Marketing is the next big money sector in technology — Tech News and Analysis.

Photocredit: Child of Danu)

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Chart Focus: The futility of trying to time the market

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Found at Chart Focus: The futility of trying to time the market.

The futility of trying to time the market

If a company consistently repurchased its shares when they were undervalued, its executives could reward loyal shareholders at the expense of inconstant ones. But timing the market is very hard to do. After a global technology business paid about $900 million to buy back its shares in 2004, for example, it spent increasingly large sums to do so just as prices rose. When they peaked, in 2007, it devoted upward of five times more money to repurchasing shares than it had in 2004. Yet the company spent less to buy them back in 2008 and nothing in 2009 or 2010, though prices had fallen by around 50 percent and profits remained strong.

Read all at Found at Chart Focus: The futility of trying to time the market.


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Watching an interview with Seth Godin

Pista Ciclabile (via sbclick)

This one is with Seth Godin. He talked about several topics, including:

  • Why things are the way they are
  • The massive change we are witnessing in almost every field
  • Why the “new normal” is the chance of a lifetime
  • How people can approach change
  • Why we experience stress
  • Why he started The Domino Project and how it is disrupting the publishing industry
  • The old model of publishing compared to the new
  • What kind of push-back has he received from traditional publishers
  • His advice he has for new authors (caution: this is radical)
  • Why authors don’t need to wait to be picked
  • The role of traditional publishers in the future
  • His favorite book out of all the ones he has written (I hadn’t even heard of it!)

Seth was as delightful as always.

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Logic+Emotion: Learning To Fly: The Four Stages of Social Business

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<p>Selectism via Etsy.<br />
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<p>Found at <a href=Logic+Emotion: Learning To Fly: The Four Stages of Social Business.

Learning To Fly: The Four Stages of Social Business

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Time to talk about social business planning again. My mother always told me, you have to “walk before you run” and as it turns out, the same is true for organizations looking to move from social media as a set of un-connected, chaotic collection of skunk work

Read all at Logic+Emotion: Learning To Fly: The Four Stages of Social Business.

Photocredit: Selectism

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Getting a Grip on the New Customer Service | Small Business Sales

Found at Getting a Grip on the New Customer Service | Small Business Sales.

Many business gurus posit that customer service is the new marketing. In the age of Facebook and LinkedIn and Twitter, your marketing in traditional ways still counts, but more so is your response, your participation, your presence online.

Marsha Collier is one of the leading authors in this new front and has written a new book:The Ultimate Online Customer Service Guid

Read more at: Getting a Grip on the New Customer Service | Small Business Sales.

Photocredit: Chainthug

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