Serve4impact's topics: service design, service management, customer experience, customer service and design thinking

Recommending Pedro Custódio’s deck: Designing our Customers Experience

There’s just too much of everything!

Choices are good, but hard to make! Product features first, Product design next used to be central to developing new products and attached services, but clearly we’ve passed those days, so if it’s not about features, nor it’s design how do we create meaningful and attractive differentiation for our future products and services propositions?

Orange You Glad? by OhhSnappItsMegg on deviantART




About these ads

Map Your Customer Journey [template]

Preact helps companies reduce churn and communicate with their customers more effectively by providing detailed user activity history within their existing support tools.

As I scour the internet looking for good examples of QBR templates, I’ve found very little beyond standard bullet point presentations. Yet isn’t the quarterly business review arguably the single most important presentation you make to your customers? No customer wants to get beat up by a “death by PowerPoint” presentation. So, why not make the customer success QBR an engaging experience?

In the spirit of righting a wrong, to spare you some of the pain of creating the presentation, and your customer the pain of enduring a bad one, we have created a Quarterly Business Review (QBR) Template. We hope you find it helpful. And definitely let us know any suggestions you may have.



Measure What Matters Most: A Marketer’s Guide – Think with Google

To make sense of today’s complex customer journey, better measurement is critical. In this guide, we’ll look at the four tenets of measurement-focused marketing: choosing the right metrics, focusing on your best customers, valuing the customer’s whole journey to purchase and proving impact. Used collectively, these tenets can improve campaign success.


It’s no secret that it takes many marketing touchpoints to connect with a customer, find a quality lead or make a sale. But how do you know the right message to deliver at each point in that journey? How do you ensure that your investments are working and that you’re not wasting money and resources—or worse, alienating your customers?

Better measurement is the answer. It’s the key to understanding and making the most of these interconnected touchpoints, but it’s not always top of mind when building marketing campaigns. Lay your measurement foundation first—before you dive into the creative work—and you can achieve more with marketing.


Proportrait v.106 by Serj Preobrazhenski on 500px

Serj Preobrazhenski


Long, very long deck: Hubspot’s The Evolution of Advertising: How Consumers Won the War for Their Attention

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<p>You’re more likely to survive a plane crash than click a <a class=banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren’t branded, ad agencies didn’t exist, and advertising as a profession was unheard of.

In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.

Don’t be discouraged by the 472 slides — 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.

Download a free copy of this presentation + a printable advertising timeline right here:

Source: hubspot

Photocredits prettybooks

Forrester Says Marketers Are Wasting Resources on Facebook, Twitter

Marketers looking to build stronger connections with consumers typically turn to social media industry leaders Facebook and Twitter for their outreach. But those are the wrong places to be looking, according to a new report by Forrester Research. So few people actually see posts from top brands on…
via Marketing Land – Internet Marketing News, Strategies & Tips

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Article: Marketers Rank the Technologies Designed to Help Them

Every digital marketer knows there’s a wealth of data out there to make their efforts—potentially—more effective. Likewise, every digital marketer knows there are approximately a million and one tools that promise to take that data and turn it into proven ROI. But what kinds of technology actually help?
via eMarketer Articles and Newsroom Posts
Fairytalle by Анна Николаева on 500px



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