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5 meta-trends underlying almost all of modern marketing by Nick Samuel

glenn-mander

See on Scoop.itDesigning design thinking driven operations

As a recent grad I have to say you’re way more in touch with marketing than a lot of textbooks/lectures I’ve had in the past 3 years…excellent blog. I feel fully justified in tabbing up this page and several others at work (Digital Marketing).

See on chiefmartec.com

 

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Is Customer Engagement and Experience the new CRM?

 marciante

See on Scoop.itDesigning design thinking driven operations

I am currently traveling on our ISIS Papyrus Roadshow 2013. The theme of our event series – as well as my keynote – is ‘Customer Engagement and Experience’. It was therefore sensible to include an …

See on isismjpucher.wordpress.com

 

NEXT #SD13 kicks off at Sep16. Learn about latest methods and cases in #ServiceDesign.

maggyvaneijk

Meet with service design experts and marketing strategists on September 16 at Radialsystem V in Berlin – hosted by SinnerSchrader and the NEXT Berlin crew. The conference is about to kick off.

Read more at  NEXT #SD13 kicks off at Sep16. Learn about latest methods and cases in #ServiceDesign. All information pooled

My point of view:

  • If you are in town this weekend, check out http://www.designmadeingermany.de/2013/22155/
  • The conference claims that one can meet service design experts and marketing strategists. Is is a manifesto of the convergence of marketing, sales and service?
  • I do sincerely hope that within a few years the event will also attract the strategic management at the C-level. Looking at the speakers (but also looking at the curent sponsors) be sure that it will happen.
  • In 2012 Paul Sims (Made by Many), Chris Downs (Method), David Bausola (Philter Phactory) and Louisa Heinrich (Fjord) impressed me very, vey highly. I assume that this line-up (and the line-ups) of the next years will include speakers with the same attitude and creative impact.