CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises.
August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott
As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they are stepping up their own involvement in shaping and driving digital strategies. This is vital to the success of digital programs, as survey respondents most often cite a lack of senior-management interest as the reason for an initiative’s failure. Respondents also suggest that organizational alignment is critical to seeing real business impact from digital.
Photocredit: By Liz Of Zested: Campari-Citrus Sorbet