Why Customers Who Love You Still Might Leave You (If You Hold Them Too Tight)

Roundabout by rrfischer on Flickr.

Found at Why Customers Who Love You Still Might Leave You (If You Hold Them Too Tight).

Psychological reactance is a term for the “force that motivates people to act against perceived constraints on their freedom of choice.”

It’s an important concept for companies to understand because it means that even if a consumer likes your product, she may pull away from it simply because she feels hemmed in by your company.

Read all at Why Customers Who Love You Still Might Leave You (If You Hold Them Too Tight).

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