Posted by Fred Zimny
Psychological reactance is a term for the “force that motivates people to act against perceived constraints on their freedom of choice.”
It’s an important concept for companies to understand because it means that even if a consumer likes your product, she may pull away from it simply because she feels hemmed in by your company.
- CustServ: Customer Relations: The New Competitive Edge (serve4impact.com)
Tags: Advertising, Because i like to share again and again, Business, Company, Customer, Customer service, Front Office and Customer Service Operations, Knowledge management, Performance management, Marketing and Advertising, Media Production, Reactance (psychology), Social CRM and social business, Vision, visionaries, vision things, trends