It Is About The Relationship Not The Transaction « Mitch Lieberman – A title would limit my thoughts

咖啡 (by iamwen)The title limited in this case my thoughts. And what did Drucker ever state about value? Indeed

Found at It Is About The Relationship Not The Transaction « Mitch Lieberman – A title would limit my thoughts.

Co-creation emphasizes the generation and ongoing realization of mutual organization-customer value. Historically, organizations spent too much time and effort to extract as much value out of a relationship as possible

Read all at It Is About The Relationship Not The Transaction « Mitch Lieberman – A title would limit my thoughts

Enhanced by Zemanta
About these ads

The Perception Gap in Social Mitch Lieberman

Musette bag bike illustration

Leads and customer prefer functional and emotional value. Companies often believe that this implies a relationship. But for many leads and customers it is a mere encounter.

Found at The Perception Gap in Social « Mitch Lieberman – A title would limit my thoughts.

Customers do not want a relationship with your business, they want the benefits a relationship can offer to them. I have been stating this for a couple years, as many people I know have also stated and written about. You may or may not agree with this, as it has seemed like a bit of a political debate, without some really solid data to back-up either perspective. IBM recently published the result of 2010 study, which revealed some interesting data points. I will be cautious, as data can be interpreted differently from person to person, but this study is grounded in primary research, published by the IBM Institute for Business Value and my analysis of the report suggests that it is worth considering.

Enhanced by Zemanta