How Top CMOs Connect with Customers in a Digital World

retro pa repeat: lucia jonova by olivia frolich for elle denmark april 2013

See on Scoop.itDesigning design thinking driven operations

In 1954, Peter Drucker was famously quoted as saying, “The purpose of a business is to create and keep a customer”.  Five decades later this timeless message is stronger than ever.

See on www.forbes.com

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The Dumbest Idea In The World: Maximizing Shareholder Value – Forbes

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<p>(by jabbeltubel)” />Found at <a href=The Dumbest Idea In The World: Maximizing Shareholder Value – Forbes.

There is only one valid definition of a business purpose: to create a customer.

Peter Drucker, The Practice of Management

“Imagine an NFL coach,” writes Roger Martin, Dean of the Rotman School of Management at the University of Toronto, in his important new book,Fixing the Game, “holding a press conference on Wednesday to announce that he predicts a win by 9 points on Sunday, and that bettors should recognize that the current spread of 6 points is too low

Read all at The Dumbest Idea In The World: Maximizing Shareholder Value – Forbes.

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DRUCKER on the DIAL: From Top to Bottom–What Makes an Effective Organization?

Cycle Chic Photo Shoot for Velorbis

 

Host Phalana Tiller interviews author Justin Menkes and management professor Paul Adler about what makes organizations highly effective – from the very top, all the way through the lower rungs.

And Bloomberg Businessweek online columnist Rick Wartzman delivers a piece on Vizio‘s innovative management mode

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DRUCKER ON THE DIAL: The Importance of Work

 

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Host Phalana Tiller interviews Geoffrey Brewer, co-editor of Decade of Change: Managing in Times of Uncertainty and Pulitzer Prize-winning novelist Richard Ford. Also, Bloomberg Businessweek online columnist Rick Wartzman delivers a piece on a new model for refocusing healthcare on results rather than activity

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