5 Key Trends Supercharging Today’s Digital PR.
1. Beyond the Second Screen
Read all at 5 Key Trends Supercharging Today’s Digital PR
Photocredit: MAFFASHION – PARIS PARIS
- Why Can’t We Define Public Relations? (socialfish.org)
And again, look at this decade’s shifts.
Internet users are now looking to find validated sources within the mix of information overload that we all experience, said Steve Rubel, EVP of Global Strategy and Insights for Edelman during his presentation at Mashable Connect 2011. This shift is changing the nature of authority.
At the recent CRM Evolution conference, several of the speakers developed the concept that “Customer Service is the new Public Relations” (several others have written about it as well). Broadcasting your messages before and then listening only after the sale is no longer an appropriate segmentation. Companies need to provide a seamless customer experience, integrate the PR and CS efforts, and engage with customers from the beginning of the relationship.
Photocredit: by POSITiv
To be continued at http://www.futurelab.net/blogs/marketing-strategy-innovation/2010/08/why_prs_future_may_not_look_pr.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Futurelab+(Futurelab’s+Blog)