5 Key Trends Supercharging Today’s Digital PR.
1. Beyond the Second Screen
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Photocredit: MAFFASHION – PARIS PARIS
- Why Can’t We Define Public Relations? (socialfish.org)
And again, look at this decade’s shifts.
Internet users are now looking to find validated sources within the mix of information overload that we all experience, said Steve Rubel, EVP of Global Strategy and Insights for Edelman during his presentation at Mashable Connect 2011. This shift is changing the nature of authority.