This afternoon, as most of you know, Ev Williams
, CEO of Twitter
sat down for a much-anticipated and heavily-attended keynote interview at the South By Southwest conference
in Austin. After thousands of Twittering geeks and quasi-geeks alike had settled in to the packed exhibition hall and overflow rooms to hear the latest updates delivered straight from Twitter’s leader, their excitement soon turned to boredom and finally, severe annoyance, as the interview’s pace, tone and content fell well below expectations. After an hour’s time, the halls in Austin were more than half empty, and an opportunity to showcase one of technology’s biggest successes in the last few decades was for the most part lost.