Booz co shopper-marketing-5.0

Model: JenPhotographer: Mike AndrickStylist: Ana Perkins (of Grown Up Shoes) 

Publish Date:
October 17, 2011

Author(s):
Egol, Matthew; Leisure, JP

Abstract:
This year’s fact-based shopper marketing study, prepared in partnership with Shopper Sciences and the Grocery Manufacturers Association, reveals, among other findings, that leading CPG manufacturers and retailers are increasingly adopting a solutions-based approach to amplify the impact of their shopper marketing investments.

Related Industries:
Consumer Products, Retail

Related Expertise Areas:
Marketing & Sales
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To a certain extent I would say. Expectations rise and fall and thus emotions. But in the real world the seasons change. And adapting to seasons is what one has to do..

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