Management by Meaning – Roberto Verganti – Harvard Business Review

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Roberto Verganti is a regular often quoted on this blog. Probably because for me his book is still relevant as it was 2 years ago. Hope u like his design driven innovation approach too.

Found at Steve Jobs and Management by Meaning – Roberto Verganti – Harvard Business Review.

Steve Jobs has always been considered an anomaly in management; his leadership style was something to admire or to criticize

Read all at Steve Jobs and Management by Meaning – Roberto Verganti – Harvard Business Review.

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Quantity vs. Quality in Collaborations – Roberto Verganti – The Conversation – Harvard Business Review

Ins 2009, I would recommend u reading Roberto Verganti’s Design Driven Innovation. And yes, Morten Hansen’s  Collaboration. But is summer 2011, and I still recommend u to read these books.

Found at Quantity vs. Quality in Collaborations – Roberto Verganti – The Conversation – Harvard Business Review.

“I can’t do that! I would receive thousands of ideas!” said Alberto Alessi, CEO of the Italian company that’s famous for the design of its home products. “Well, isn’t that exactly the point?” I replied. I was interviewing Alessi, together withHarvard Business School professor Gary Pisano, about the potential of the new forms of collaborations enabled by the web.

Read more at Quantity vs. Quality in Collaborations – Roberto Verganti – The Conversation – Harvard Business Review.

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What can Design do for Business Innovation?

Judy Garland

In 2009 I loved Robert Verganti’s book Design driven innovation. Great to watch this interview.

The UK Design Council has produced a nice little video interview with the likes of IDEO’s Paul Bennett and Professor Roberto Verganti (of Design Driven Innovation fame) sharing their thoughts on what is design and what design can do for businesses.

Plenty of nice anecdotes and quote worthy comments. However, the video might be a little confusing for the uninitiated in design as the comments are very wide ranging and strategic. If you are interested the full transcript for this video can be found here.

Via: Ingo Rauth and http://www.designsojourn.com

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Blogging Innovation » Book Review and Innovation Summary – “Design-Driven Innovation”

Having promoted Design driven innovation from Roberto Verganti on this blog in the last quarters, I was tempted and could not resisted another review. Great post to read and yes – reading the book – should be imperative.

Found at Blogging Innovation » Book Review and Innovation Summary – “Design-Driven Innovation”.

by Braden Kelley

Book Review and Innovation Summary - "Design-Driven Innovation"A few weeks ago I received “Design-Driven Innovation” by Roberto Verganti in the mail. “Design-Driven Innovation” is an approachable 230 pages, and is an easy, and pleasant read.

Roberto Verganti is Professor of Management of Innovation Politecnico di Milano and the founder of PROject Science.

If you’ve read books on innovation, they’ve probably been treatises or essays on the topic from a traditional process or strategy angle. “Design-Driven Innovation” is something different. The book is focused on the idea that businesses have the opportunity not just to create innovations that are technology push or market pull (user-centered), but also to create innovations that make meaning.

Design-driven innovation is more about understanding the real meanings that users give to things then about understanding their needs. This is not some new jargon for needs-based or jobs-to-be-done innovation, and while for some people the distinction that design-driven innovation offers may be too subtle, for others it will seem like touchy-feely poppycock. For me it was pure bliss because it is all about insight.

To be continued at http://www.business-strategy-innovation.com/wordpress/2010/06/book-review-and-innovation-summary-design-driven-innovation/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+business-strategy-innovation+(Blogging+Innovation)

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