How Social Will Drive Customer Experience Into 2014

How Social Will Drive Customer Experience Into 2014 | Ted Rubin talks about where he sees Social going in 2014 (How Social Will Drive Customer Experience Into 2014 http://t.co/4tcOv2x0RJ via @TedRubin…

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Bella Heathcote

Bella Heathcote

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Is Customer Engagement and Experience the new CRM?

 marciante

See on Scoop.itDesigning design thinking driven operations

I am currently traveling on our ISIS Papyrus Roadshow 2013. The theme of our event series – as well as my keynote – is ‘Customer Engagement and Experience’. It was therefore sensible to include an …

See on isismjpucher.wordpress.com

 

Where Do You Fit in the New Retail Web?

uliette sandbox

See on Scoop.itDesigning design thinking driven operations

The fight between utility and experiential commerce promises to be one of the hottest yet seen on the web. What are the keys to retail success in each model? (RT @Chirag_S_Swamy: What type of #ecommerce site are you?

See on mashable.com

Photocredit: uliette sandbox

 

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Gartner’s Cool Vendors for Content Analytics Make It Easier to Learn From Your Data

See on Scoop.itDesigning design thinking driven operations

This week alone, analytics has been a hot topic. Call it what you want — Business Intelligence, Sentiment Analysis or Social Reporting – it can all tell you a lot about what’s going online, around your brand and your customers.

Photocredit: By uciec od codzienności: Merry Meet and Blessed Be

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Capgemini’s North America’s paper Customer Cross-Sell | registration required|

lost memories,found books (via H o l u n d e r)Found at Customer Cross-Sell | Thought Leadership | Capgemini North America.

Using advanced analytics and creating a marketing-IT partnership to increase cross-sell penetration

Many of the challenges related to increasing customer cross-sell penetration rates faced by financial services institution Chief Marketing Officers (CMOs) stem from an advanced analytics environment inadequate for generating customer intelligence. Achieving the necessary empowered advanced analytics environment requires an enterprise customer data management strategy and the integration of channel systems with analytics repositories.

In the past, most marketing departments have managed their analytics repositories with minimal IT support. But to gain and utilize a full customer view which includes channel feedback, marketing will need to develop a stronger IT partnership. This paper discusses a roadmap for creating an analytical environment that is empowered to better supports marketing cross-sell efforts; and the technology enhancements and changes that must be put in place.

Read all and download at Customer Cross-Sell | Thought Leadership | Capgemini North America.

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Marketing is the next big money sector in technology — Tech News and Analysis

(by Child of Danu)Found at Marketing is the next big money sector in technology — Tech News and Analysis.

“By 2017, a CMO will spend more on IT than the CIO.” —Gartner Group

For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. And a set of technology companies will emerge as the marketing equivalents of Salesforce and SAP.

Read all at Marketing is the next big money sector in technology — Tech News and Analysis.

Photocredit: Child of Danu)

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Intelligence Versus Knowledge @ crm intelligence & strategy

hm7:</p>
<p>The Brooks England Blog » Blog Archive » Pret-a-Velo Berlin” /></p>
<p>Just like fitness versus health. Nice anyway</p>
<p>Found at <a href=Intelligence Versus Knowledge @ crm intelligence & strategy.

I was reading a post on the future of activity streams at SocialCast’s blog, and I read a sentence that caught my attention.  Somewhere near the middle of the post, Monica Wilkinson (the author) is discussing how she uses activity streams and what she likes about them, and says:

Read all at Intelligence Versus Knowledge @ crm intelligence & strategy.

Photocredit: The Brooks England Blog » Blog Archive » Pret-a-Velo Berlin

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