Investing in algorithms is paramount in web design tools. That was one of my conclusions in my post Yabba-Dabba Do or here comes WebYdo.
Welcome to the real world
In the Netherlands I’m subscribed to a monthly called Telecommerce. Such a name creates impressions of the late 90′s. That’s why the publishing company decided to restyle all associated touchpoints
. The rebranding of the offline version took some effort but is there; rebranding of the online version not yet because as the chief editor stated “ICT”.
Recently I read about a public institution that is aiming to relaunch its website september 2015. Yes, indeed 18 months after today.
Bye bye old world
Not being able to deliver with a certain speed, a lack of ICT-skills and not being able to innovate, is indeed something of the late ’90′s.
But your world has transformed.
Underlying the transformation in the business and professional world (and admit it, in your private life too) are two major forces:
Speed of change
The rate of change has exploded, creating a demand for technology driven concepts. Your customers live in real-time world. They demand real-time solutions, integrated as much as possible online, offline and with all relevant social networks.
Control of scarce time
Customers choose where and when to interact with brands. If possible on their mobile devices. Lacking time, they prefer touch points that are state of the art and create an impression of the near future. Companies must anticipate to meet those changing customers need.
My two real-world examples deny that the business world has changed. One might wonder how business addresses topics like digital business transformation , mobile or omni-channel-service in such a paradigm.
Hello new world
To give a right answer to the above-mentioned forces, I’m an advocate of agile development and continuous improvement.
- Apply the principles of agile development across all business functions.
- Adapt and accelerate processes to keep up with and take advantage of rapid technological change.
- Embrace the power of networks, platforms and partnerships.
- Adopt next-generation technology to reach your business, professional and personal goals.
As a fact of life: enterprises and organizations need to reshape themselves to become faster and, often, that goes for digital touch points, its content and services too. Some claim that to achieve success this requires a fair amount of planning, meetings and reporting.
However, for me design thinking and service design are superior to such an approach.
The focus on human needs (emotional and functional) requires that discovery, defining and design are the fundamental steps before developing and deploying the touch points. Steps taken as fast as possible.
The growth of design thinking is a fine example for how tech-development-only approaches can become nimble.
In our old world, it was always about big projects, huge project failure rates and pushing the outdated technology concepts into the market over the course of time (too late, too little functionality).
In the new world, there are touch points that are constantly changing. Our world has become about nonstop adoption with multiplying possibilities. You can not connect to an emerging social network once in a year. If you do, you run the risk of becoming irrelevant.
What’s crucial is an entrepreneur’s mindset.
Their agile and lean mindset is necessary when it comes to be successful in today’s world. For your successful future, use the tools and services that bridge the divide between traditional approaches and the new digital reality.