How To Maximize Your Social Media ROI

teachingliteracy:</p>
<p>My Own Realityby *kimber84<br />
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<p>From a companny’s perspective indeed.  But from a <a class=social business perspective, I would rename the title to How to optimize our social media roi. What do you think

Found at How To Maximize Your Social Media ROI – StumbleUpon.

SMBs must focus on creating a effective social networking campaign that engages clients and encourages their business. To guarantee the campaign is really a success, SMBs should set goals for every account and provide relevant information to customers.

Smaller businesses are battling to stay competitive and remain up-to-date on technology and communication developments while cutting budgets and getting rid of excess investing. One of the ways many SMBs are achieving the suggestions above is by using social networking to effectively engage customers having to break marketing budgets.

However, many small company proprietors don’t know how to produce a

Read all at  How To Maximize Your Social Media ROI – StumbleUpon.

Photocredit: eachingliteracy:

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Recommended: Enterprise social network :a famous stranger

Recommended: Enterprise social network : a famous stranger – Summary : enterprise social networks are the future of … http://ow.ly/1cIrxy

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Measuring Social Business Success – PCWorld Business Center

Intriguing question and challenge for many institutions, is it not?

Found at Measuring Social Business Success – PCWorld Business Center.

Not a day goes by when we don’t see another headline about Facebook, Twitter, LinkedIn, or another consumer social networking site. In the software industry, vendors have taken notice of this trend and now offer their own social software for business purposes. Enterprise social software has all the makings of long-term viability, but questions remain about the impact that social software can have on a business

Read all at Measuring Social Business Success – PCWorld Business Center.

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Social Media Burst into Europe’s B-Schools – BusinessWeek

benjaminjtaylor:  (by Fade Mode; Paul Nandee) I like this recent set uploaded by Paul Nandee. One consistent in this set, BIG smiles and good times.

Found at Social Media Burst into Europe’s B-Schools – BusinessWeek.

Until a few years ago, faculty and students at Europe’s business schools tended to view social media as a diversion. Whether it concerned blogs, wikis, or such social networking sites as Facebook, the world of Web 2.0 didn’t seem to have much to do with management education

To be continued at Social Media Burst into Europe’s B-Schools – BusinessWeek.

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Recommended: Enterprise social networking

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Recommended: Enterprise social networking : the difference between voluntary participation and optional membership http://ow.ly/1bSRhp

Photocredit: http://www.paysbascyclechic.com/

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Recommended: Duperrin’s Links for this week

Recommended: Links for this week (weekly) – Why Companies Need to Be More Transparent: The Customer Orientation Pers… http://ow.ly/1bQPA4

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Is Business-centric Social Networking a Revolution — or a Ruse? – Knowledge@Wharton

Found at Is Business-centric Social Networking a Revolution — or a Ruse? – Knowledge@Wharton.

Programs like Twitter, Facebook and LinkedIn have become a popular way for families and groups of friends (or groups of strangers) to share information and organize their lives. Now corporations are hoping they can tap into those capabilities as a way to improve employee productivity, collaboration and communication on the job — and a long line of software vendors, such as Cisco, SAP, Oracle, Microsoft, IBM and Salesforce.com, along with upstarts like Yammer, are hoping to position themselves as the platform to integrate social networking and business processes.

To be continued at Is Business-centric Social Networking a Revolution — or a Ruse? – Knowledge@Wharton.

 

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Must read: Google vs. Facebook and How Marketers Win (or Lose) in 2011 | Forrester Blogs

Found at Google vs. Facebook and How Marketers Win (or Lose) in 2011 | Forrester Blogs.

Google has said nothing about their rumored social networking offering, but it may be that the company has just revealed their secret weapon to take on Facebook.  The new Priority Inbox feature in Gmail hints at Social Media’s next great battleground:  Relevance!

Facebook itself inadvertently demonstrated the value of relevance and what is most wrong with the current Facebook user experience.  The Facebook Places announcement event two weeks ago was the geeky event you’d expect, but there was an unexpected moment of clarity and beauty in the midst of the typical discussion of APIs, partners and functionality.  Facebook VP Chris Cox told a story set in the future that defines the true promise that social networking has yet to fulfill:

To be continued at http://blogs.forrester.com/augie_ray/10-09-01-google_vs_facebook_and_how_marketers_win_or_lose_2011

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A checklist: Engagement Guidelines for The Social Organization | CustomerThink

Found at A checklist: Engagement Guidelines for The Social Organization | CustomerThink.

We have explored the attributes of The Social Organization earlier in this series and I now wanted to take a moment to give guidance for any Social Organization on how they are expected to behave, their rules of the social networking road.

  • All accounts on all channels must identify their relationship to the Social Organization.  In other words, be honest, no guerilla marketing where you praise the company you work for without admitting you work for that company.
  • Accepted Use Guidelines must be clearly posted on all channels.
  • An ongoing training program must exist for all employees who engage with The Social Customer.  New channels and evolving norms require The Social Organization to regularly train their employees.

To be continued at http://www.customerthink.com/blog/a_checklist_engagement_guidelines_for_the_social_organization?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+customerthink+(CustomerThink+-+All+Content)

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