If you’re still trying to get a handle on social business, hang on to your bootstraps.
See on www.cmswire.com
Posted on April 18, 2013 by Guest blogger Lisa Bodell. When you walked into the office today, did you smell smoke? Was your life—or your company’s—at risk? Did you have to make split-second decisions that determined your survival?
See on www.leadingeffectively.com
Some insights, some driven by data:
Search Engines Google Reader StumbleUpon scoop.it Twitter google.nl Netvibes Facebook linkedin.com paper.li
Taken into account these data, 2013 will be a year in which social sharing will be more dominant. By the way, what social sharing tool do you miss?
It’s that time of year where analysts gaze into our crystal balls and make predications about the trends we expect to see in the upcoming months. My thoughts about 2013 are based on the hundreds of conversations I’ve had with social business product vendors and customers over the last twelve months. Below I’ll list my top predications for 2013, but if you only have a moment here are the mains idea that I want to share:
My point of view: Not limited to social business.
A study by Forrester Research and LinkedIn finds that IT decision makers are turning to social networks for information during all phases of the purchasing process. Here’s a look at the findings (including an infographic on the impact of social media) and tips for using LinkedIn to get the information you need.
Sydney, the CEO of a mid-size advertising company was sitting in her office, when she got a call from one of her vendors. Her sales rep, Mike wanted to talk about his new offering. Sydney was busy and didn’t have time to talk right then. She was interested in hearing more, but didn’t have the time at that moment. She politely asked Mike if they could talk later. Mike said yes, but continued to ask more questions. Sydney again, said she needed to talk later, but Mike just wouldn’t let go. When she finally got rid of him, she went to Twitter and asked: “How do you deal with pushy sales reps, my sales rep from company A is driving me crazy.”
Read all at Mark Fidelman – Socialized and Mobilized – Forbes.
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute.
There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using various content marketing tactics effectively.