If you’re still trying to get a handle on social business, hang on to your bootstraps.
See on www.cmswire.com
Posted on April 18, 2013 by Guest blogger Lisa Bodell. When you walked into the office today, did you smell smoke? Was your life—or your company’s—at risk? Did you have to make split-second decisions that determined your survival?
See on www.leadingeffectively.com
Some insights, some driven by data:
Search Engines Google Reader StumbleUpon scoop.it Twitter google.nl Netvibes Facebook linkedin.com paper.li
Taken into account these data, 2013 will be a year in which social sharing will be more dominant. By the way, what social sharing tool do you miss?
It’s that time of year where analysts gaze into our crystal balls and make predications about the trends we expect to see in the upcoming months. My thoughts about 2013 are based on the hundreds of conversations I’ve had with social business product vendors and customers over the last twelve months. Below I’ll list my top predications for 2013, but if you only have a moment here are the mains idea that I want to share:
My point of view: Not limited to social business.
A study by Forrester Research and LinkedIn finds that IT decision makers are turning to social networks for information during all phases of the purchasing process. Here’s a look at the findings (including an infographic on the impact of social media) and tips for using LinkedIn to get the information you need.
Sydney, the CEO of a mid-size advertising company was sitting in her office, when she got a call from one of her vendors. Her sales rep, Mike wanted to talk about his new offering. Sydney was busy and didn’t have time to talk right then. She was interested in hearing more, but didn’t have the time at that moment. She politely asked Mike if they could talk later. Mike said yes, but continued to ask more questions. Sydney again, said she needed to talk later, but Mike just wouldn’t let go. When she finally got rid of him, she went to Twitter and asked: “How do you deal with pushy sales reps, my sales rep from company A is driving me crazy.”
Read all at Mark Fidelman – Socialized and Mobilized – Forbes.
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute.
There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
Customer are changing, buying power is shifting.
Social Networks replace ads and promotion
The economic turbulence of the past few years has created a talent paradox: amid stubbornly high unemployment, employers still face challenges filling technical and skilled jobs. Employers now need to adjust their talent management initiatives to focus on retaining employees with critical skills who are at a high risk of departure and the capable leaders who can advance their companies amidst continuing global economic turbulence.
n a fast-changing world, education is still in high demand online. Google looked at internal search query data, Compete clickstream data and commissioned a brand perceptions study with Ipsos OTX to understand the 2012 landscape and found:
80% of education search query paths end without a conversion.
1 in 4 education researchers never even look outside the web.
9 in 10 don’t know which school they want to attend at the onset of the journey.
2 out of every 3 researchers who use video do so to understand speciﬁc features of a school.
As long as businesses are set up to focus exclusively on maximizing financial income for the few, our economy will be locked into endless growth and widening inequality. But now people across the world are experimenting with new forms of ownership, which Kelly calls generative: aimed at creating the conditions for all of life to thrive for many generations to come. These designs may hold the key to the deep transformation our civilization needs.
To understand these emerging alternatives, Kelly reports from across the globe, visiting a community-owned wind facility in Massachusetts, a lobster cooperative in Maine, a multibillion-dollar employee-owned department-store chain in London, a foundation-owned pharmaceutical in Denmark, a farmer-owned dairy in Wisconsin, and other places where a hopeful new economy is being built. Along the way, she finds the five essential patterns of ownership design that make these models work.
The folks over at MIT teamed up with Deloitte to produce quite an interesting report around Social Business which included responses from almost 3,500 people around the world.See it on Scoop.it, via Do the Enterprise 2.0!
See on www.scoop.it