Strategic Planning – vital for any business

 pretty-glamorousSee on Scoop.itDesigning design thinking driven operations

Strategic planning is a vital undertaking for any organization. Most successful organizations have a comprehensive method of strategic planning that is revised periodically.

The interval between planning sessions has diminished over the past few years. The interval used to be about five years. These days, it’s closer to 2 years in many organizations. As a rule, the more the organization is impacted by technological developments, the shorter the interval. These days, with the global and national economic system as uncertain as it is, strategic planning is more difficult, but more important, than ever.

Plans do not always succeed in their execution. There are a variety of reasons for this, but most fall into the following categories:

1. Lack of motivation and personal ownership

2. Poor communication

3. Idea behind the plan is too vague

4. Passive management

5. No/poor Leadership

For a plan to succeed, there needs to be a connection with the real world, not just an idealized vision. The real world includes (among others) items such as:

~ Technology

~ Customer expectations

~ Employees

~ Resources

~ Local and national Economy

~ Demographics

Fred Zimny‘s insight:

And your business is also professional and personal goals

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How to get from Bern to Berlin

I wrote this post for, a recommended blog for anyone interested in the European start-up scene.

The Next Berlin 2013 event was the trigger for an Internet encounter with Sebastien. He wonders if  Switzerland really exists on the European tech startup scene.  He is investigatings how Switzerland is seen from an outside, neutral perspective.

As a blogger I am not that neutral. I do have my believes and these beliefs will be shared with you in this post.

Yes, it is true, the Global Innovation ranking index puts Switzerland at the first place worldwide, but how relevant is this index? As stated before by Adelina Peltea,, it measures patentable innovation. I always appreciate these kind of reports and outcomes. However, often one may notice that there is a preference for institutional characteristics.

As a Dutch blogger, I see similar reports about how well the Dutch society is performing from an institutional perspective.

But do these reports reflect innovation capabilities, the right cultural attitude for entrepreneurs and start-ups and the required eco-systems? I severly have my doubts and scanning the index through the drill-down options (an excellent option) confirms this thesis. I do not believe that the next Google, Apple, Oracle or SAP will be created in the top-9 of the index (US being number 10).

What are my associations with startups from Switzerland?

Being a big fan of and that is  it. Some desk research revealed nice initiaties in Bern and – through a Swiss LinkedIn-connection – I got a nice overview of Swiss startups.

Which one might become a successor of for me?  I do have doubts.

After accessing even more data I am able to outline my thoughts and impressions.

It is my sincere belief that there is an urgent need for a  societal fabric for user-centric innovation.  Especially for  services in the private and public service sector. As stated recently, the knowledge-intense services will be the key for the creation of new growth beyond the economical and partly societal turmoil we are currently in. However, to deploy these service one needs to have a common market. Especially in a country that has 4 native languages. The negative vote of 6-12-92 will limit the reach of innovation initiatives for the Swiss startups. On the other hand, it had, has and will have many benefits.

I also belief that startups only can thrive in complex, adaptive eco-systems. To deploy startups one has to create these kind of organizations as a complex entitity with relationships and possible relationships. Designing such startups implies focus on the ecosystem, on longevity (3-5 years to decades) and accepting complexity. Given the geographic position of Switzerland my working assumption is that startups should start connecting with either Germany (Rhein-Ruhr area, Berlin) or Paris, being the urban city areas of 2025

madamedevereshideaway:Not the outfit to play shy inPhoto of Suzy Parker in dress by Norman Norell, by Milton GreeneEU-member or not,  all countries in Europe get more and more connected. In 2011-2012 many of us realized how complex the networked, interdependent financial economy has become. Assuming that these interdepent networks are also emergent in the field of services (energy, healthcare, education and so on) flexibility and connectivity should be embedded in the design of any start-up.

Considering the position of Switzerland, her eare my final words.

You may be acquainted with the Red Queen in Lewis Carroll’s Alice in Wonderland:

“…in our country”, said Alice, still painting a little, “you’d generally get to somewhere else-if you run very fast for a long time, as we’ve been doing.”

“A slow sort of country!”, said the Queen. “Now here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”.

From my perspective, this the challenge for Swiss (but also for Dutch) startups: Get connected!

Not the outfit to play shy in

Photo of Suzy Parker in dress by Norman Norell, by Milton Greene

(via positivelynoteworthy)

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2012 in review and looking forward to an excellent 2013

The stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

19,000 people fit into the new Barclays Center to see Jay-Z perform. This blog was viewed about 69,000 times in 2012. If it were a concert at the Barclays Center, it would take about 4 sold-out performances for that many people to see it.

Click here to see the complete report.

My point of view: thanks you dear readers, subscribers and all those who made this blog possible. Happy new year



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Recommended JWTIntelligence’s deck 100 Things to Watch in 2013

See on Scoop.itDesigning design thinking driven operations

JWTIntelligence is a center for provocative thinking that is a part of JWT, the world’s best-known marketing communications brand.

Fred Zimny‘s insight:

JWTIntelligence  claims to be a center for provocative thinking. This deck reflect on emerging mainstream trends. Bad, on the contrary. A must read for any professional.

See more n

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2012 Social Media Recap; 2013 Predictions by Gemma Craven and Geoffrey Colon [Podcast] by Social@Ogilvy

What were the trends that shaped 2012 in social media? And what do we have to look forward to in 2013?

Gemma Craven, Head of Social@Ogilvy NY, and Geoffrey Colon, VP, Social@Ogilvy, aka the two GCs get down to the bottom of what made noise and what didn’t in the world of emerging media in 2012 in this special year-end podcast discussing 2012 in 30 minutes.

My point of view: it is not the noise, it the the underlying tones that are relevant.

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7 Charts on How Smartphones are Affecting Customer Service | Fonolo

Found at 7 Charts on How Smartphones are Affecting Customer Service | Fonolo.

With the end of the year approaching, the predictions are rolling out! Last week, we were treated to two massive slide decks from respected analysts, Mary Meeker and Henry Blodget. Meeker of Kleiner Perkins released the Internet Trends Year End Update report and Blodget of Business Insider released The Future of Digital. With 250 slides combined, these decks covered every angle of the digital and internet economy, but one area that stood out from both was the momentum of the smartphone revolution.

This past year we also saw powerful studies on the direction of the call center (e.g. theAmerican Express Customer Service study which I wrote about here). When you combine that data with the data from Meeker and Blodget, the picture is clearer than ever: The smartphone is the biggest thing to happen to the call center since the dial tone.

Read all at 7 Charts on How Smartphones are Affecting Customer Service | Fonolo.

My point of view: affecting and altering customer service and business models.

500px / Photo “the mystery of fingerprints” by Photocillin Photography


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