- Say it with Me: Social Media is Part of Marketing | Social Media Today (charliepankey.com)
- Social Media Habits of 152,000 Local Businesses Dissected by New Web Application (prweb.com)
Intriguing question. We know about the Schwartz’s Paradox of Choice. As anoperational manager I’m aware of the negative impact on the bottom line because of a spur of slightly differentiated goods (I work in a commodity market). For me too often I see that choice is restricted to goods, service being an undifferentiated offering from many companies
In this era of the social customer, the rise of social media, a customer journey that takes place within the touchpoints of your company and at the touchpoints of your competitors I even get more doubts.
When thinking about growing your business or developing your customer base, one of the most common strategies that companies employ in order to drive growth or increase customer spend is to offer their customers greater choice and more options.
To be continued at Giving your customers more choice is a good thing. Or is it? | Adrian Swinscoe.
Found at How Human is Your Business?.
Service Design and Transforming The Front Line – as published in the Service Design Network’s ‘Touchpoint‘ journal
From handier tin openers to more intuitive interfaces, the ability of design to humanise ‘things’ is well known and understood. Services, however, in spite of being provided by people in direct contact with users, are o
Photocredit: Dream Dottie