The ROI of User Experience with Dr. Susan Weinschenk

About this video:

In this animated video Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI).


User experience is the science and art of designing a product like a website or a software application so that it’s easy to use. So that it fits the expectation that the user has for it, and so that it meets business goals.

There’s a whole methodology around designing a user experience, and sometimes people ask me is it worth it to do all that work to design a user experience?

ROI Poster

So let’s talk about the return on investment, or ROI, of doing user experience work.

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What is this UX thing? by Abby Covert

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I would prefer Watch this UX thing.

From the author:

An entry level class answering the question, what is user experience?

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Sell Yourself Better 1.0 by Jason Mesut

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<p>These are Jason Mesut’s slides for hisLightening UX <a class=Lisbon talk around User Experience people selling themselves better. There is a deeper focus on portfolios which are 80% bad in his experience, but not just for new jobs. See more at

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How Understanding the Business around User Experience Design Will

As the profession of User Experience Design has evolved it has become more specialized, more effective, and more complicated. This complexity has made it more difficult for designers to communicate with those outside of their discipline. Using examples pulled straight from the business world, Patrick talks about how to bridge that gap and effectively communicate the value of design in a language that project stakeholders and business owners can understand. By repurposing a ‘revolutionary’ strategic business tool, Porter’s Five Forces, he also provides designers with a framework for better understanding the business landscape and making an impact on the bottom line.

Photocredit: Yerse Spring & summer coleccion 2012

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