About this video:
User experience is the science and art of designing a product like a website or a software application so that it’s easy to use. So that it fits the expectation that the user has for it, and so that it meets business goals.
There’s a whole methodology around designing a user experience, and sometimes people ask me is it worth it to do all that work to design a user experience?
So let’s talk about the return on investment, or ROI, of doing user experience work.